Analysis of product return rules for Pinduoduo’s cross-border full custody model

Driven by the globalized business environment, cross-border e-commerce has developed rapidly, and Pinduoduo has also launched a cross-border full custody model to improve sellers’ experience and protect consumer rights. In this model, the return rule of goods is particularly important. All aspects of this rule will be elaborated below.

Platform withdrawal mechanism

When a seller joins Pinduoduo’s cross-border full custody business, after the goods are ordered and delivered to the platform’s designated warehouse, the platform will conduct regular inspections of these goods. This measure is intended to ensure the quality of goods and compliance with relevant laws and regulations. If the product fails to meet specific requirements, the platform has the right to return it.

Main withdrawal rules

1. Product quality inspection

Pinduoduo will conduct strict quality inspections on the goods provided by sellers. This inspection process is called “quality inspection.” Quality inspection content includes but is not limited to:

• Whether the product is brand new.
• Whether there is any odor, oil or other contaminants.
• Whether the product is consistent with the seller’s description.
• Whether the packaging of the product is intact.

The results of quality inspection are crucial to the consumer experience and the reputation of the merchant.

2. Compliance requirements

The products and related qualifications provided by the seller must comply with the regulations of the platform and local laws and regulations. This emphasizes the importance of compliance. Different regions have different regulations and restrictions on the sale of goods. Sellers need to ensure that their goods comply with the regulations to avoid returns due to violations.

3. Other related rules

Sellers also need to meet other relevant rules and requirements of the platform. This includes:

• Products need to maintain a good sales rate and high ratings.
• Merchant must follow the platform’s after-sales service regulations to ensure consumer satisfaction.

Good market performance can not only increase product exposure, but also enhance consumers’ trust in product quality.

Conclusion

Generally speaking, the return rules of Pinduoduo’s cross-border full custody model cover many aspects such as product quality inspection, compliance, and market performance. The establishment of these rules aims to build a fair and transparent environment for cross-border e-commerce transactions, provide sellers with a standardized operating framework, and ensure that consumers enjoy high-quality goods and services.