A complete guide to settling in Doudian: Detailed explanation of advantages, processes and costs

As an emerging e-commerce platform, Doudian provides many sellers with broad sales channels and development space. However, there are not only significant advantages but also certain disadvantages in the process of settling in Doudian. Sellers need to fully understand the relevant content and make wise decisions.

Advantages of settling in Doudian

1. Effective branding tools
   With the rise of short video content, the number of Douyin users continues to increase, and sellers can quickly establish intimate connections with users through short videos. Compared with traditional text and pictures, short videos are more effective in enhancing brand influence and product promotion.

2. Convenient purchasing experience
   Using Douyin’s product showcase function, users can easily click on the link to enter the product details page while watching the video, allowing them to buy while watching. This efficient shopping method helps improve purchase conversion rates.

3. Low-cost precision promotion
   Traditional advertising requires high investment, but the results are not necessarily ideal. Doudian, through its vertical distribution algorithm, allows sellers to target target users at a lower cost and use high-quality short video content to attract consumption.

4. Effective realization of fan economy
   By continuously accumulating fans and improving their stickiness, sellers can convert fan groups into loyal customers and achieve economic benefits.

The process steps of settling in Doudian

1. Meet entry requirements
   Including holding a valid business license, stable commodity supply chain, good after-sales service capabilities and corresponding financial strength, etc.

2. Register Douyin account
   First, sellers need to register an account on the Douyin platform and complete verification of their mobile phone number.

3. Open DouDian
   In the Douyin APP, enter the personal page and activate the Douyin store.

4. Fill in store information
   Provide accurate store name, region, category, contact person and other information to improve the approval rate.

5. Submit for review
   Submitting review materials generally takes about 7 working days.

6. Configure store information
   After settling in, sellers can set the store avatar, background and introduction, and add products.

7. Pay relevant fees
   Including security deposits and service fees, these fee standards may vary due to policy changes.

8. Carry out operations and continuous optimization
   Sellers should promote products through Douyin and constantly optimize their stores to improve competitiveness.

Fees and regulations for settling in Doudian

1. Setting-in fee

   • Deposit: ranging from thousands to tens of thousands, to ensure that the seller fulfills relevant responsibilities.
   • Platform service fee: You need to pay a certain percentage when selling products.
   • Official website certification fee: If you need to obtain certification, you need to pay the corresponding fee.

2. Regulation of occupancy

   • Must have legal company qualifications and high-quality products.
   • Maintain good order fulfillment rate and after-sales service.

Before deciding to settle in Doudian, sellers should comprehensively consider the process, costs and their own situation. Only with adequate preparation can the results of successful settlement and subsequent operations be improved.