Temu’s fully managed and semi-managed modes: an in-depth analysis of the differences between the two
In the field of e-commerce, Temu, as an innovative platform, provides two different models: fully managed and semi-managed. These two models have significant differences in the seller group, stocking model and logistics model. difference.
1. Different seller groups targeted
The fully managed model is mainly aimed at factory-type sellers. These sellers usually have stable production lines and are able to produce products on a large scale, but may lack experience in e-commerce operations. Through full hosting, these sellers can save many tedious operational links, such as marketing, customer service, etc., so they can focus on the production link and improve production efficiency and product quality.
In contrast, semi-hosting is more suitable for mature sellers. These sellers usually already have their own e-commerce operation experience and stable customer base, and what they need is more flexible warehousing and logistics solutions. Through the semi-managed model, these sellers can use the power of the platform to expand their business while maintaining their own operational characteristics.
2. Differences in stocking models
In the fully managed model, Temu has strict requirements for stocking, which requires multiple steps such as version review, drawing review and product selection, and sample delivery. These links require sellers to invest a lot of time and energy to ensure product quality and market adaptability. In the semi-hosted model, none of the above processes are required. Sellers only need to upload products and fill in basic information while maintaining inventory. This makes the semi-managed model more flexible and convenient, suitable for sellers who already have certain market experience and customer base.
It is worth noting that food categories can now be sold under a semi-managed model. This is great news for sellers in the food industry.
3. Differences in logistics models
In the fully managed model, sellers need to send products to the designated warehouse of the platform, and the platform is responsible for operations, warehousing, distribution, returns and after-sales services. Sellers only need to submit product and supply information. This model is a very convenient option for sellers who lack logistics resources and experience.
On the other hand, in the semi-managed model, sellers need to complete full-process logistics services including warehouse management, inventory maintenance, terminal distribution, and reverse logistics. Therefore, sellers who want to try the semi-managed model must ensure that they have the ability to ship overseas.
To sum up, e-commerce platform Temu provides fully managed and semi-managed models for different types of sellers. Full hosting is suitable for factory sellers who lack e-commerce operation experience, while semi-hosting is more suitable for mature sellers with e-commerce experience and a stable user base. The two models also have differences in replenishment methods and logistics models. Sellers can choose the appropriate model according to their own needs to improve business efficiency and user satisfaction.