TEMU cross-border e-commerce platform: analysis of logistics channels, entry process and in-depth analysis of brand KA plan

TEMU logistics channel analysis and solution recommendations

The TEMU platform provides merchants with a variety of logistics channels and processing measures to meet the needs of different merchants. The main logistics channels include overseas warehouse services, direct mail services and cross-border logistics cooperation.

Overseas warehouse services

Overseas warehouse is a logistics model that stores products in warehouses in market positioning countries or regions in advance. Based on overseas warehouse services, merchants can complete local distribution, which greatly improves logistics speed and customer satisfaction. When consumers place orders, products can be shipped directly from overseas warehouses, shortening transportation time and reducing uncertainty in the logistics process.

Direct mail service

With the direct mail service provided by the TEMU platform, merchants can mail products directly to customers, reducing transportation costs and time costs. Compared with traditional cross-border logistics models, direct mail services are simple to operate and low in price.

Cross-border logistics cooperation

These cross-border logistics companies have rich cross-border logistics experience and professional logistics teams, and can provide merchants with comprehensive logistics processing solutions. According to the requirements of the store and product characteristics, we develop personalized logistics plans, including transportation methods, packaging requirements, customs declaration, inspection, etc. At the same time, these cross-border logistics companies also maintain good cooperative relationships with customs, inspection and other departments to ensure smooth customs clearance and delivery of products.

Steps and conditions to become a TEMU cross-border e-commerce supplier

Becoming a TEMU cross-border e-commerce supplier requires meeting a series of conditions and following certain steps. The following is the detailed process and required conditions:

Step 1: Company registration qualifications

First of all, as a TEMU supplier, you need to legally register a company in mainland China and have relevant business licenses and other legal documents.

Step 2: Product Qualification

Suppliers need to provide authoritative certification information related to their products. These certifications may include CE certification, FDA certification, etc. The specific requirements vary according to the types of products you sell.

Step 3: Product Quality

TEMU focuses on product quality and user experience, so suppliers need to ensure that the quality of their products meets TEMU’s standards.

Step 4: Price competitiveness

Suppliers need to determine the selling price of their products based on market conditions and the price strategy specified by the TEMU platform. Price competitiveness is one of the key factors to attract consumers.

Step 5: Submit application for settlement

Once you meet the above conditions, you can submit a residency application to TEMU. The TEMU platform will review your application and feedback the review results within 1-3 working days.

TEMU Brand KA Plan: Unique advantages enjoyed by brand merchants

The brand KA plan of the TEMU platform provides brand merchants with a series of special advantages and services, allowing them to become more prominent and popular on the platform.

1. Timeliness guarantee

Brand KA merchants enjoy the extremely fast timeliness guarantee of 12 hours for new product review and 36 hours for warehouse arrival. Compared with ordinary merchants, brand merchants can complete product release, review, and subsequent warehousing and shelving in a short period of time without waiting in line.

2. Operational expert team support

Brand merchants have an independent team of operational experts to provide 1V1 support. Through a dedicated docking group, brand merchants can communicate and collaborate with TEMU’s operation experts to formulate follow-up cooperation plans and solve various problems.

3. Delayed refund privilege

Branded products can apply for delayed returns on TEMU, providing brand merchants with a more flexible return processing policy and increasing the convenience of cooperation.

4. Official flagship store marking

Brand merchants have the opportunity to apply for an official flagship store and present it on the front-end user display in the form of Official Shop. This display method can let users clearly know that this is a brand flagship store with guaranteed quality.

5. Branded product marking

Branded products can be marked, such as “Direct from xx” under each product, to clarify whether the product is directly supplied by the manufacturer or the brand, thereby enhancing users’ trust in the product.

6. Brand search traffic

TEMU requires brand merchants to put brand logos on products and titles, so that when users enter brand words on the search page, all brand products can be displayed in a list, which increases the exposure of brand products.

7. Brand KA resource position

Brand merchants have dedicated resources on the TEMU homepage, including store recommendations and flash sale channels. These resource slots provide brand merchants with high-traffic conversion opportunities, allowing them to better attract and guide users.

8. Off-site promotion

The TEMU brand KA plan also supports off-site promotion, including advertising and KOL promotion, helping brand merchants expand their visibility outside the platform and attract more target users.

In summary, the TEMU brand KA plan provides brand merchants with more opportunities through a series of differentiated services and privileges, so that they can better display their brand image and enhance product exposure on the platform, thereby gaining More sales opportunities.