Not everyone is suitable for cross-border e-commerce. Cross-border e-commerce is about trade. Sellers need to enter multiple fields and master multiple skills. They need not only forward-looking comprehensive capabilities, but also strong execution capabilities. In daily Amazon operations, they must cultivate the habit of thinking and analyzing. Today, the editor will summarize it for everyone and take a look at the “skill list” of a cross-border e-commerce person!
1. Familiarity with multiple languages: Cross-border e-commerce sellers are exposed to foreign languages every day. Only by mastering more can they communicate better with customers and even bring more orders to sellers. Therefore, learning and writing foreign languages in daily fragmented time will have unexpected benefits. Of course, small languages are better!
2. Research ability: Do you understand your customers? If you sell on the European site, do you understand the European festival culture, consumer habits, and product market? If you don’t even know the most basic preferences, what can you rely on to select products? Research is not just to provide data support for operations, but understanding customers is the fundamental purpose.
3. Service capability: Do you know your product? Have you ever experienced a product? How much do you know about the material, production process, and design concept of this product? If you only know a little about how to explain it to customers, how can your listing win the hearts of customers? If you want to have good service capabilities, understanding the product is only the first step, but many sellers have not done it.
4. Teamwork capability: Teamwork is vague, and many people don’t care, but a team with tacit cooperation can save you a lot of time. This requires not only superb leadership, efficient execution, and high-energy team culture, but also you need to adjust and maintain the direction of the team.
5. Platform operation capability: There are many cross-border e-commerce platforms. Maybe many sellers only focus on a certain platform. Then they should be familiar with the platform. Every page, every function, every option in the background, including platform rules, all need to be memorized by sellers.
6. Property rights awareness: Most cross-border merchants are working hard around brands. The editor believes that creating their own brand is the beginning of sellers’ awareness of production rights protection and the core of a store’s long-term development. Not only should you prevent copycat sales, but you should also take the initiative to launch your own brand and add your own label value to your products.
7. Familiarity with policies: Do you understand the tariffs of various countries and the export tax rebates of products? These policies that are closely related to the interests of sellers really require time to understand. If you don’t know yet, take action now.