Amazon sellers all know that keywords are important, so why are keywords so important? This is because the importance of keywords is mainly reflected in the influence of on-site advertising and natural traffic. Since keywords are so important, how should keywords be written?
1. Comply with Amazon’s rules
How to write Amazon keywords according to Amazon’s rules? When thinking about this problem, you must first do the most basic operation, that is, to be consistent with Amazon. For example, correctly name according to Amazon’s required characters and parts of speech. It must be noted that the character requirements of different categories may be different. According to the most basic requirements, talk about optimization.
Format:
1) It is best to use phrases or words, and try not to use long sentences. The longer the keyword, the less likely it is for buyers to use it;
2) For keyword arrangement, it is recommended to arrange from top to bottom in the order with the highest product relevance and the most accurate order;
3) The content order of keywords should be arranged in a normal order, and the spelling should be accurate;
4) Use concise keywords and do not repeat keywords.
2. From the buyer’s perspective
Try to consider as many of the buyer’s ideas about searching for products as possible, including the advantages of style, color, material, function, packaging, and purpose.
3. Grab seasonal keywords
If the seller’s product is suitable for holiday use or door-to-door delivery, generally modify the keywords half a month to two months before the holiday, and add holiday-related words to the keywords, such as Christmas, Halloween, etc.
4. Arrangement order
For how to write Amazon keywords, the most important point is to know which position has the highest weight of Amazon keywords and which position has the lowest weight of Amazon keywords, so as to highlight the keywords.
Generally speaking, there are Amazon keywords in the title, Amazon keywords in the search term, and Amazon keywords in the ppc. Which one has the greatest weight?
The weight of keywords mainly depends on the conversion rate. In many cases, the title actually brings conversion rate, so the weight of the title is the largest, which is also directly related to whether the Amazon seller’s products can be searched.
The second is the search term, and the last is the ppc. Therefore, Amazon sellers can add more keywords in the title and search term. The title is the most important keyword, and the search term is a common keyword. Moreover, the more important the keyword, the more likely it will appear at the beginning of the Amazon title. The same is true for the search term, and the more important the keyword recommendation is.
5. Tracking optimization
After selecting the advertising keywords, you need to track their effects and analyze data such as clicks and conversion rates to determine whether these keywords meet the buyer’s search intent.
In addition, through the advertising keyword report, filter out the precise search terms of buyers with large search volume, high conversion rate and low price for the product, and quickly obtain the best keywords.
The above is the relevant content of Amazon keywords, I hope it will be helpful to you.