1. Email Marketing
Amazon blocks the contact information of buyers, and sellers and buyers can only contact each other through emails in the account background. Sellers who are good at using emails will also have good results. After all orders are shipped, the seller will send an email to the customer to thank the customer for purchasing the product, and remind the customer in the email that they can contact at any time if they encounter any problems, so that the customer feels that they are valued and has a sense of trust in the product.
Another point is that buyers like discounted products. When new products are launched in the store or during holidays such as Thanksgiving and Christmas, sellers can use emails for promotional marketing, send product discount codes to customers, and stimulate customers to make repeated purchases. For customers who frequently visit and buy, sellers can increase the discount and even give new products to customers for free. A satisfactory purchase can drive 1 to 5 people around this customer to form a purchasing group, and giving a product to such a customer for free is not a loss at all.
2. Customer extension
Put an after-sales card in the product packaging and leave the contact information of after-sales service on the card. Write guiding text on the after-sales card to guide customers to help recommend products to friends around them. If the buyer recommends the product to friends around him, he can get a discount or a free gift. Customers are actually willing to share products that they are satisfied with with friends and family. If customers can get rewards for doing something they originally wanted to do, they will be very happy and will actively do it. This forms an indirect repurchase of buyers developing buyers.
3. Brand effect
The original purpose of the brand is not to sell products, but to make the public aware of it, and then sell the products. Mobile power is Anker’s most outstanding product. As long as customers want to buy mobile power on Amazon, they will think of Anker. The product is almost equal to the brand, so the ability to drive consumption can be imagined. The basis for a good brand is to register and file the brand on Amazon and establish the brand’s official website. All products and packaging of all stores must be printed with their own brand logos, so that customers can leave a brand imprint in their minds, slowly let the brand have a premium, and increase the repeat purchase rate. In this way, you can increase sales without spending money.