For the same product, sellers can sell it in different categories. Different categories have different traffic and orders. Novice sellers will inevitably struggle with the choice of subcategories when listing products. So which category should our products be sold in to get more sales?
Category selection is a skill that operators must master. Some operators are careless about category selection, randomly click on a few links of competitors to view their product categories, and mechanically imitate other people’s product categories. Some sellers use this method to confirm the classification directly, which may result in no traffic and orders after the listing is put on the shelves. Why? Because the classification is not accurate enough.
If sellers do not want to miss the best Amazon support and promotion period due to improper category arrangement. The author recommends that sellers give priority to the relevance of products and categories when choosing product categories. The stronger the correlation between products and categories, the more conducive it is to the later search ranking. Otherwise, not only will there be no conversion rate, but you may also be warned by Amazon and even lose editing permissions.
How to confirm the relevance between products and categories? Sellers can directly enter the core keywords in the front-end search box of Amazon. Many categories will appear on the left, and the expanded categories at the top are the subcategories of the product. For example, enter Umbrella in the search box, and the subcategories of umbrellas will appear on the left.
After finding the subcategories, sellers must do appropriate screening to decide which category to put the product in. Important factors to consider include competitiveness. How to judge competitiveness? Sellers can see all the listings under the category by clicking on the subcategories on the left. The number of these listings represents the competitiveness. The more listings, the more intense the competition. Categories with fierce competition require a lot of promotion costs and time, and it is difficult to break through the siege. It is recommended that sellers choose categories with less competition.