Lazada Product Selection Optimization and Practical Guide: Comprehensive Strategy from Registration to Improving Product Ranking
Under the trend of globalization, more and more companies are turning their attention to cross-border e-commerce, and the Lazada platform is highly favored because of its influence in the Southeast Asian market. This article will combine Lazada product selection optimization skills and practical experience to help sellers from registration to improving product rankings and achieving business growth.
Detailed explanation of Lazada registration
First, sellers need to visit Lazada’s official website to complete the registration process. When registering, you need to prepare company information, email, contact information, business license, Payoneer card and other documents. After activating your account through the official email, you can officially start your Lazada journey.
Choose the appropriate category
Before selecting products on Lazada, it is important to clarify the target category. It is recommended to choose categories that are familiar or related to surrounding supply sources, and consider products that are hot on the platform, recommended by Google Trends, and in seasonal demand. In addition, the characteristics of each site need to be considered, such as preparing seasonal products 2-3 months in advance.
The importance of primary candidates
Pay attention to incremental products on the platform, especially products with high sales but low reviews. At the same time, conduct competitive product research to understand whether the monthly sales volume of hot-selling products reaches more than 100 units, and explore space for localization improvement.
Keyword analysis and market research
Use the Google keyword tool to find popular search terms, attend public courses to learn market analysis, risk assessment, etc., and comprehensively evaluate the SWOT (strengths, weaknesses, opportunities, threats) of your own products.
Set veto items
Set price thresholds based on different market characteristics. For example, if the price exceeds 1,000,000 VND in the Vietnamese market, and if the price exceeds 1,500 Baht in the Thai market, tax will be added.
Selection of product quality and quantity
Maintain the launch of 5-10 new products every day, choose products with high profits and high repurchase rates, and pay attention to target consumer groups and their consumption habits.
Effective ways to improve product ranking
Pay attention to buyer reviews
Actively strive for good reviews, avoid negative reviews, and improve product rankings.
Participate in platform activities and promotions
Participate in promotional activities to increase product exposure.
Optimize product description and matching
Ensure accurate and detailed information and enhance search matching.
Avoid distribution strategy
Prevent serious store diversion and affect rankings.
Three major directions to improve the effect of product images
Introduce hot-selling elements
Add unique elements to attract users.
Scene introduction
Show usage scenarios to enhance the sense of immersion.
Creative design
The design is novel and stimulates curiosity.
Traffic improvement tips
Optimize product title
Simple, precise, and distinctive.
Improve product description
Provide detailed parameters to answer questions.
Provide high-quality product pictures
High-definition and beautiful, increasing click-through rate.
Reasonable pricing
Set competitive prices to attract more consumers.
To sum up, through reasonable product selection, careful operation and continuous optimization, sellers can establish a solid market position on the Lazada platform and achieve long-term profitability. I hope this article can bring substantial help to all sellers.