Lazada seller review rules and processing methods
In Southeast Asia, Lazada, as one of the largest e-commerce platforms, attracts millions of users to shop. For sellers, obtaining positive reviews can not only improve store credit, but also drive sales growth.
Detailed explanation of Lazada seller review rules
Evaluation time limit
Buyers can give reviews within 7 days after receiving the goods. During this period, sellers need to pay close attention to user reviews.
Evaluation level
Evaluations are divided into five levels: good reviews, medium reviews, bad reviews, reviewed, and unreviewed. These evaluations will directly affect the seller’s overall score, with corresponding scores of 5 points, 3 points, and 1 point respectively.
Comprehensive rating warning
When a seller’s overall score is less than 3 points, he may face the risk of being banned from selling goods on the platform, so maintaining a good score is crucial.
Rating changes
The reviews that have been reviewed cannot be changed, but the seller can negotiate with the buyer, and both parties can withdraw negative or neutral reviews.
No comment processing
For those who have no comments, sellers can proactively contact buyers and obtain positive reviews through promotional activities.
How to effectively obtain reviews
Provide quality services
Excellent service needs to be provided before, during, and after the sale. Timely responses to inquiries, fast delivery, detailed product descriptions and picture displays can all improve buyer satisfaction.
Effective communication
Maintain good communication with buyers, and respond promptly to any problems that arise during order processing, so that buyers can feel the sincerity and care of the seller.
Promotion strategy
Proactively contact buyers and attract buyers for evaluation through promotions such as offers, gifts, discounts, etc. Before shipping, ask buyers about their satisfaction via phone call or message to increase the chance of a review.
Rewards Program
To motivate buyers to review, you can implement a reward program. Encourage buyers to share their reviews by randomly selecting users with positive reviews to send gifts or provide discounts.
The importance of handling store reviews in a timely manner
In Lazada, a review can have a huge impact on the product link page. Positive reviews can increase the conversion rate of product links, while negative reviews will greatly reduce the link weight and thus reduce the conversion rate. Therefore, customer service must always pay attention to the reviews of products in the store, respond positively to good reviews, and promptly ask customers and deal with bad reviews in a timely manner. In Lazada, buyers can modify their comments, and customer service will promptly deal with the reasons for negative reviews, which can reduce the impact of negative reviews.
The benefits of handling store reviews in a timely manner include reducing negative reviews, increasing product weight, improving stickiness with customers and improving customer repurchase rates.
Customer order processing
In the process of order processing, customers often encounter requirements such as invoices and receipts, packaging, returns and exchanges, and replacement of accessories. The benefits of handling the rest of the order include reducing negative reviews, reducing the cost of returns and exchanges, and improving the customer shopping experience.
Lazada customer service skills
Log in to the store’s Lazada backend, and the “Chat” in the lower right corner will display the number of unread messages. Click to enter the chat list with customers. The conversation box is divided into two sections: “All” and “Unread”.
Conclusion
To sum up, Lazada seller evaluation is directly related to the store’s credibility and sales performance. Therefore, sellers not only need to pay attention to Lazada’s evaluation rules at all times, but also actively strive for positive user evaluations by providing high-quality services, effective communication, clever promotion strategies, and creative reward plans. In this way, not only can the store’s good reputation be maintained, but it can also stand out in the highly competitive e-commerce market and achieve more impressive sales results.