Detailed explanation of Lazada entry conditions, fees and key points for brand application

Lazada, as one of the largest e-commerce platforms in Southeast Asia, has attracted many merchants hoping to expand their business through this platform. In order to ensure that the product quality and service level of the platform can be guaranteed, Lazada has set specific conditions and fee standards. This article will integrate relevant information to help merchants better understand and prepare for various issues of settling in Lazada.

1. Lazada entry conditions

1. Company qualifications

• Must have a valid business license, which can be from the Mainland or Hong Kong.
• Provide valid import and export trade licenses, fund certificates, financial reports and other supporting materials that meet the requirements of the Lazada platform and relevant local government departments.

2. Contact information

• You need to provide contact information that has not been registered on Lazada, such as email and mobile phone number.

3. Alipay account

• Must have an international corporate Alipay account.
• Have a valid Alipay account and ensure that the balance in the account is no less than RMB 3,000.

4. Cross-border payment methods

• Lianlian cross-border collection is a way for Lazada to accept payments, and it requires registration in the name of a business.

5. E-commerce platform experience

• Lazada requires sellers to have experience in opening stores and selling on e-commerce platforms such as Amazon, AliExpress, and eBay.

6. Brand information

• Fill in the brand information in the product specifications section of the Lazada store backend.

2. Lazada entry fee

1. Annual fee

• The annual fee for the standard plan is RMB 5,000, and the annual fee for the PLUS plan is RMB 10,000.

2. Transaction commission

• The commission rate varies according to different product categories, usually between 3% and 15%.
• A transaction commission of 1% to 4% will be charged after the order is successfully traded.

3. Advertising fees

• Lazada provides a variety of advertising forms, including search advertising, brand advertising, and bidding ranking advertising.

4. Value-added tax

• Different countries have different tax rates, for example, Malaysia is 6%, Singapore is 7%, Thailand is 7%, Indonesia is 10%, the Philippines is 12%, and Vietnam is 10%.

5. Account processing fee

• The platform charges a 2% accounting processing fee when paying sellers.

6. Logistics costs

• The specific logistics costs depend on the services selected by the merchant.

3. Focus on brand application for settlement

1. Where and how to apply for a brand

• Merchant needs to fill in the brand information, select “No brand” or apply to join the Lazada brand library.

2. Create a brand separately and upload information

• Create brands separately on different sites in each Lazada seller center backend and upload corresponding information.

3. Brand opening and authorization protection

• After joining the Lazada brand library, the brand is open to all Lazada sellers, and merchants need to protect their own brand rights.

4. Accurately upload brand information and sample images

• Upload sample product images with brand LOGO or brand name to ensure image quality and compliance.

5. Focus on brand image and business development

• Provide high-quality products and services, participate in platform activities and promotions, and expand market share.

Through the above content, merchants can better prepare and plan their e-commerce business and create long-term business success with Lazada.