How to optimize Lazada store to improve conversion rate and inventory management
For Lazada stores, optimizing product and inventory management is crucial to improving conversion rates. The following are optimization tips in several aspects:
Product optimization
Image optimization
Product pictures are one of the important links in optimization. Selling products can also be said to be selling pictures. LAZADA stores require refined models and all pictures and details must be produced. The basic principle of image editing is to change the Chinese in the image to English, then make the main image, or find better high-definition images on other shopping websites, or make your own puzzle according to the product attributes, and finally add product details, such as discounts, purchases Activities such as restrictions and purchases are displayed directly on the initial main image. Ensure that the pictures are high-definition and the colors are bright and non-glaring. Use as many images as possible to present product model drawings, detail drawings, multi-angle drawings and scene drawings. Add a small amount of advertising text to the images to make it easier for buyers to understand.
Product title optimization
If you want your product to sell quickly, it’s also important to choose a good title! It is best to avoid lengthy and repeated keywords in the title, which is generally product name + basic attributes; activities + product name + basic attributes; brand and genuine text + product name + attributes. Small brands can introduce more products to increase the probability of their products being searched.
Product attribute optimization
Describing as many product attributes as possible will help seize the platform, give more performance, and increase product exposure.
Detailed page optimization
Detailed product introduction can reduce the refund rate in the future and improve the store’s evaluation. Therefore, try to explain in detail the mobile phone case support – iphonex and iphone11, usage methods and matching scenarios to ensure that buyers have no purchase obstacles, which is important to improve the conversion rate. factor.
Brief description of optimization
You can edit the words of the entire store product first. For example, authentic products, fast delivery, free postage, full discounts, many colors and styles to choose from, etc. Concise and exquisite short descriptions can quickly reach buyers’ shopping needs, solve buyers’ pain points, and improve conversions.
Inventory optimization
Inventory management system
Lazada uses modern inventory management systems such as SAPP and Oracle to help sellers with inventory management. In order to ensure the accuracy and efficiency of inventory management, these systems can help sellers track key indicators such as inventory quantity and inventory turnover rate.
Automatic replenishment
Lazada’s inventory software allows merchants to set automatic replenishment rules that automatically trigger inventory operations based on sales data and inventory levels when preset inventory thresholds are reached. This can avoid insufficient or overstocked inventory, improve inventory turnover, and meet customer demand.
Data analysis
Lazada’s inventory software provides rich data analysis functions and can conduct in-depth analysis of sales data, inventory conditions and market trends. By analyzing this information, merchants can know which products are selling well and which products are not selling well, so they can adjust inventory strategies and purchasing plans.
United Inventory
Lazada’s inventory software also allows merchants to unite multiple inventories for management. This can reduce transportation costs caused by inventory dispersion and improve inventory utilization. Merchants can automatically select the warehouse closest to the customer for delivery based on the geographic location of the order.
Supply chain management
Lazada’s inventory software is also connected to the supply chain management system, allowing merchants to better manage the supply chain, including procurement, production, distribution and other stages. Through cooperation with suppliers and timely supply chain information sharing, merchants can more accurately predict market demand and prevent inventory outages or backlogs.
Improve conversion rate
Open overseas warehouse
Lazada now supports overseas warehouse delivery. Compared with other methods, Lazada’s shipping advantages are more obvious. This not only improves shipping efficiency, but also allows sellers’ products to be more displayed in Lazada warehouses, thereby increasing sales opportunities. At the same time, since Lazada undertakes delivery and return services, it also increases buyers’ trust in the product.
Product Optimization
Brand merchants can enhance their brand image and increase buyers’ trust by optimizing brand content. On the details page, highlighting the product’s selling points and buyers’ concerns can better stimulate consumer desire and promote purchasing behavior.
Promotion Marketing
Lazada provides a variety of marketing methods, and sellers can increase conversion rates through promotional activities. For example, using coupons is an effective way to stimulate buyers’ desire to spend. Participating in platform activities such as flash sales is also a way to increase product exposure and increase conversion rates.
Encourage positive reviews
On Lazada, positive reviews are crucial to product sales. Sellers should proactively solicit opinions and strive for positive reviews. However, it should be noted that when soliciting positive reviews through Lazada’s instant chat tool or package notes, you must abide by the relevant rules of the platform.
Related sales
Lazada also provides related sales modules. Sellers can effectively increase the unit price of in-store customers through up-sales, bundled sales, etc., thereby increasing the overall conversion rate.
Keyword optimization
Analyze store data
For products with low conversion rates, analyze information such as their titles and descriptions. If the keywords are highly competitive, you can choose less competitive keywords or long-tail words to modify the product title to increase exposure and traffic.
Product title relevance
Make sure the product title is relevant to the product and properly matched with core keywords and long-tail words. The core keywords should be placed at the beginning of the title so that users can match the product title when searching.
Choose efficient keywords
Select hot words related to product characteristics, and analyze and select based on product functions, performance, quality, etc.
Use long-tail keywords
Long-tail keywords are words entered by users that are detailed and have a clear purpose. Using long-tail keywords on Lazada can increase conversion rates and avoid fierce competition.
Control keyword density
Reasonably control the keyword density, that is, the number of times the keyword appears on the page as a proportion of the total number of words in the content. If the density is too high, it will be considered by search engines as keyword stacking, and if the density is too low, it will affect the ranking of search results.
Short description optimization
Seller side
The short description is the text description of the product picture, which is a key elaboration of the selling point. For some pictures that cannot accurately convey product information, a short description can be used to convey it. A concise and concise short description can quickly touch the buyer’s needs, solve the buyer’s pain points, and improve the conversion rate.
Buyer’s perspective
The product page where the brief description is located will be displayed directly below the main image and price of the product on the PC side, and directly below the PDP on the wireless side. Those two digital illustrations are the core position for customers to browse the product. Because the selling points and features of the product are mainly conveyed at this position, a good short description can be well promoted.
Conclusion
Through this detailed introduction to the calculation and optimization strategies of Lazada’s conversion rate, we hope that sellers can better understand how to improve the conversion rate of their stores and achieve greater success in the fierce market competition. In this cross-border e-commerce platform full of challenges and opportunities, the flexible use of these strategies will bring more exposure and sales opportunities to your store and achieve more impressive results.