Lazada store operation guide: from product selection to price competitiveness
Product selection and market research
For new stores on the Lazada platform, product selection is a crucial first step. Merchants need to have a deep understanding of the characteristics and needs of the Southeast Asian market and choose marketable products based on the differences among consumers in different regions. This means that merchants need to conduct in-depth market research to understand the needs and trends of the target market.
Store infrastructure
Product information optimization
After uploading products, merchants need to continuously optimize product information, including product titles, descriptions, prices, etc. By optimizing product information, you can increase your product’s exposure and click-through rate, thereby attracting more buyers. In addition, the selection of product title keywords is particularly important. If the store has relatively little natural traffic, the merchant must first check whether the title has selected appropriate core keywords to obtain higher exposure.
Main search traffic increased
Main search traffic requires merchants to increase the main search traffic of products through tools such as store activities, customer service, and Seller Picks. Seller PICKS settings are updated every Monday afternoon. Merchants who have not set it have lost one day and two nights of search weighted time.
Store decoration
Store decoration plays an indispensable role in attracting traffic and helping traffic conversion. If the decoration of the store is in line with the characteristics of your own products or brands, it will always bring good clicks and collections, which will naturally drive buyers into the store to browse and inquire.
Pricing strategy
Refer to competing products and market prices
In the stage without any sales or reviews, if a new product wants to be shipped out quickly, it may take at least 30 days for it to be shipped naturally. Therefore, when launching a new product, you must first have a sufficient price advantage to have the opportunity to gain traffic tilt on the platform, get attention among a large number of competing products, and allow customers to complete orders at ultra-low prices in a short period of time. Referring to the prices of competitive products from the same industry is the basis for setting reasonable and advantageous pricing.
Reserve enough room for discounts
The discount space includes the price reduction ratio of the strike-through price and the selling price, as well as the price reduction ratio of the selling price and the promotional price. Almost everyone can’t resist the temptation of huge product price cuts. Promotional activities also cater to consumers’ enthusiasm for price cuts and bring more order conversions to sellers.
Marketing Promotion
Advertising and promotional tools
In order to attract more buyers, merchants need to develop effective marketing strategies. This includes leveraging advertising and promotion tools on Lazada, participating in promotions and special sales, offering offers and discounts, and partnering with social media and blogs to spread the word.
CEM Consumer Operations
Consumers are managed through the CEM platform and layered through different scenarios. The words and benefits are correspondingly different. The principle is to reach and awaken as many people as possible.
Flexi combo event registration
Flexi combo event registration is a marketing tool that can increase orders by 10 times during the big promotion. The Flexi combo event will be displayed during the warm-up period of this big promotion, which is a good exposure opportunity.
Continuous optimization
Data analysis
On Lazada, merchants can understand store performance and buyer behavior through data analysis. Merchants should regularly analyze sales data, traffic sources, and buyer feedback in order to optimize products and store operations.
Service quality
Improving service quality is one of the key factors in attracting buyers. Merchants need to respond to buyers’ inquiries and complaints in a timely manner and provide professional after-sales services.
Inventory management
Enter business advisor to view additional purchase units! Estimate Bday sales (Bday sales = A2C quantity during warm-up period 30% + 1 the highest sales volume in a single day in the past 30 days) and update inventory in a timely manner.
Conclusion
Lazada, as an e-commerce platform full of opportunities, provides sellers with broad development space. However, successfully operating a Lazada store is not easy. It requires sellers to fully understand the platform rules, be familiar with the operating procedures, select products, and create popular products. Only by doing everything in these aspects can sellers stand out in the fierce market competition and achieve business success.