Lazada Seller’s Guide to Live Broadcasting: From PC OBS Software Settings to Live Broadcasting Preparations and Strategies

Live streaming on the Lazada platform brings intuitive sales and customer interaction opportunities to sellers. To successfully utilize this tool, sellers need to focus on multiple aspects, from setting up the software to planning live events. The following content will gradually introduce how to use the PC to conduct live broadcasts, as well as preparations for Double Eleven promotions and other activities.

1. PC live broadcast settings: download and parameter adjustment

First, sellers need to download and install OBS (Open Broadcaster Software) software on their computer. The download address is OBS official website. The usage steps are as follows:

• Parameter adjustment: Open OBS Studio, enter the settings menu, select the output option, adjust the video bitrate to 1080 Kbps and click OK to ensure video quality.
• Add elements: OBS Studio allows you to add small stickers and scrolling pictures in the live broadcast room. It is recommended to use PNG format to ensure a clear picture.

Required equipment includes:

• Two mobile phones (running smoothly and with higher pixels), one for live broadcast and the other for viewing real-time feedback from customers.
• A computer with a camera.

2. Preparations before live broadcast

In order to ensure that the live broadcast goes smoothly, sellers need to make the following preparations before the live broadcast:

• Device and network: Make sure your phone and computer run smoothly and have stable WIFI or high-quality 4G network signal.
• Live broadcast environment: Choose a clear background and ensure adequate lighting in the live broadcast room.
• Auxiliary equipment: Prepare tripods, headphones, power banks and other equipment to ensure the quality and stability of the live broadcast process.

3. Create a live broadcast preview and obtain live broadcast permissions

Sellers need to register a buyer account and bind the account to the store backend. When obtaining live broadcast permission, you need to conduct a one-minute trial broadcast and submit it for review. Only live broadcast trailers that pass review can be publicly displayed on the Lazlive page.

Suggestions for improving the approval rate of live broadcast trailers:

1. Create a preview in advance: Create a preview at least 2 to 3 days before the live broadcast.
2. High-quality cover images: The trailer must contain three high-quality, exquisite cover images, and the text should be concise and without watermarks.
3. Use local language: Make sure the Live Title is in the local language to increase audience understanding and engagement.

4. In-store live broadcast and feed content push strategy

During the live broadcast, sellers should also pay attention to the setting of resource slots, and use in-store live broadcasts and feed content push to attract more customers. Related strategies include:

• Feed type management: You can publish pictures, short videos and product information to increase users’ desire to buy.
• Coupon settings: Push exclusive coupons during live broadcast to increase audience conversion rate.

Through these preparations and strategies, sellers can better interact with consumers during Lazada’s live broadcast events, improving brand exposure and sales performance. The content comes from Lazada University and is only used for cross-border learning and exchange. The ownership of knowledge modules and files belongs to Lazada.