Detailed explanation of hot-selling categories and prohibited sales regulations on Lazada Southeast Asian countries
As one of the largest online shopping websites in Southeast Asia, Lazada not only provides consumers with a rich selection of products, but also attracts the attention of many cross-border sellers. This article will comprehensively introduce Lazada’s hot-selling categories and related prohibition regulations on sites in different countries to help sellers better understand market dynamics.
Overview of popular categories
Indonesia
In Indonesia, consumers prefer accessories with bright colors and unique designs, especially necklaces and sunglasses. Gold and shiny items are particularly popular. In addition, due to the hot climate, personal care products such as sun protection, whitening, and weight loss are also very popular.
Thailand
Thailand consumers are keen on purchasing fashionable items, such as bags and other accessories, through social media, and these products are often more designed and personalized.
Malaysia
Maternal and infant products have good market prospects in Malaysia, especially daily consumables such as diapers. In addition, Lazada also lists several hot-selling products: power banks, juice machines, food containers and flash drives.
Singapore
The Singapore market has seen a growing demand for household products and daily necessities such as groceries.
Philippines
Filipino female users are more likely to buy sunscreen, whitening products and perfumes. It is worth noting that young people between the ages of 26 and 35 constitute the main consumer force.
Description of prohibited categories
Malaysia
The sale of food, health products, tobacco products and related products (such as e-cigarettes), weapons, fireworks, Ivorian diamonds, and infringing goods is prohibited.
Indonesia
The prohibited list includes food and beverages, medicines, traditional Chinese medicines, explosives, cigarettes, alcohol, adult products, infringing goods, etc.
Singapore
Chewing gum, tobacco products, weapons, adult toys, etc. are included in the blacklist.
Thailand
Tobacco, e-cigarettes, weapons, alcoholic beverages, adult products, certain drugs, equipment containing chlorofluorocarbons, etc. are not allowed to be sold.
Philippines
Banned items include counterfeit food, seafood, tobacco, weapons, abortion drugs and goods containing precious metals.
In addition to the above-mentioned ban on sales, some brands enjoy exclusive sales rights in specific countries. For example, brands such as Xiaomi, Huawei, and BOSE are restricted from sales on sites in different countries.
If relevant regulations are violated, Lazada has the right to take severe measures, including but not limited to removing illegal products, freezing accounts, and even pursuing legal liability.
Summary
By comparing and analyzing the hot-selling products and ban-sale policies of various countries, sellers can better position their target markets and avoid hitting red lines. At the same time, understanding consumer preferences in various regions can help formulate more precise marketing strategies and promote business growth. I hope this article can provide valuable reference information for businesses interested in exploring the Southeast Asian market.