Detailed explanation of the entire process of Lazada product uploading and optimization techniques

Lazada, as one of the leading e-commerce platforms in Southeast Asia, provides merchants with a convenient channel for product uploading. This article will integrate the content of multiple articles to explain in detail the entire process of Lazada product uploading for novice sellers, and provide optimization suggestions.

1. Registration and login account

Registering an account on the Lazada platform is the first step to uploading products. If you already have a Lazada account, you can log in directly and start uploading products.

2. Selection of product upload method

Lazada provides a variety of product upload methods, including single upload and batch upload. Single upload is suitable for uploading products one by one, while batch upload is suitable for uploading multiple products at once.

3. Fill in product information

3.1 Add new products

Enter Lazada Seller Center, click “Products” in the navigation bar, select “Add Products” to enter the product addition page.

3.2 Enter product name

Product names should be concise but include key attributes, such as product style, etc. At the same time, be careful not to have synonyms stacked on top of each other.

3.3 Select product category

Choosing the right product category is crucial. If you choose the wrong product, it may be difficult to pass the product review, and it will also affect the accuracy of customer searches, reduce store traffic, click-through rate, and exposure to target customers.

3.4 Brand selection

Select the brand of the product. If there is no brand, click the “No Brand” button on the right; select the type of dangerous goods, generally select “None”.

3.5 Fill in basic product information

Write a description of the product in the Long Description column and use the toolbar to format the description. In the Short Description column, mark the highlights of the product and arrange them with dots. Each sentence must be in English and be within 60 characters in length. Videos of product demonstrations can also be inserted. In addition, the specifications, weight, etc. of the package need to be added.

3.6 Key product information

Choose corresponding supplementary content based on the specific circumstances of the product.

3.7 SKU information

Different products have different SKU attributes. Set different specifications according to the specific information of the product, and set taxes, prices, and total inventory for different styles of products, as well as the inventory of each site.

3.8 Set site, language, inventory allocation

Select the site for product release, the language type for information release translation, whether the inventory is evenly distributed, etc.

4. Upload product pictures

4.1 Image quality

Make sure product images are clear to show the details and features of the product. Avoid blurry or low-resolution images.

4.2 Relevance

Product images should be relevant to the product title and description. Avoid using images that are not relevant to the product.

4.3 Scene graph and sensitivity graph

Do not use scene graphs that contain sensitive content or are not relevant to the product. Follow platform policies and ensure product images comply with community guidelines.

4.4 Image size and format

Lazada requires product image dimensions to be between 330×330 and 5000x5000px, and the file size must not exceed 3 MB.

5. Release products

After completing the above steps, click “Publish” to publish the product.

6. Optimization skills

6.1 Keyword-rich product titles

Use popular keywords related to your product to improve your product’s ranking in search results.

6.2 Correct product classification

Put your products into the right categories to make them easier for potential customers to find.

6.3 Detailed product information description

List the features, functions, and benefits of the product to help customers better understand the product.

6.4 Use keywords to describe product attributes

Naturally integrate relevant keywords into product descriptions and attribute values ​​to improve product searchability.

7. Common problems and their solutions

7.1 Wrong product category selection

Choose the correct category that matches the nature and characteristics of the product.

7.2 Uploading banned products

Make sure the product is not prohibited by Lazada.

7.3 Uploading the same product repeatedly

Make sure to only upload the same product once.

7.4 Missing package size and weight information

Accurately fill in the size and weight information of the product package.

7.5 Missing information on specific items in the package

Accurately fill in the quantity and name of the items in each package.

7.6 Unreasonable product prices

Set reasonable prices and follow Lazada’s minimum price standards.

7.7 Infringement or counterfeit issues

Make sure that the uploaded products do not infringe the intellectual property rights of others and are genuine and legal products.

7.8 Missing warranty information

Select “No warranty” in the “warranty period” column.

8. Batch upload

8.1 Preparation

Prepare the bulk upload form in advance. The form template can be downloaded from Lazada Seller Backend.

8.2 Upload steps

Log in to the Lazada Seller Center backend, select “My Products”, click “Batch Actions”, select “Add Products” and upload the file.

8.3 Tool selection

Choose appropriate collection and uploading tools, such as Jushuitan’s 51 publishing system, Joom Chinese version, Kalem collection and uploading software, Sheetgo, etc.

Through the above steps, novice sellers can successfully upload and manage products on the Lazada platform.