Comprehensive guide to Lazada platform: full analysis from registration to operation
Lazada, as one of the largest e-commerce platforms in Southeast Asia, provides merchants with a broad market, which not only promotes the development of e-commerce in Southeast Asia, but also provides opportunities for global sellers to enter emerging markets. This article will integrate multiple aspects of content, including Lazada’s basic introduction, registration process, product update methods, logistics services and their advantages, and how to use the platform’s bundled sales function, etc.
Lazada platform introduction
Lazada was founded in 2012 with the initial goal of becoming the “Amazon” of Southeast Asia. In 2016, Alibaba Group acquired Lazada, bringing it rich e-commerce experience and advanced technology. Today, Lazada has good market performance in countries such as Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, and mobile transactions account for more than 60%.
Registration process and precautions
For new merchants who want to join Lazada, the registration process includes preparing a Chinese mobile phone number (roaming needs to be turned on), visiting the Lazada official website to register an account, filling in basic information, selecting a sales category, submitting the store name and description, and uploading business license and other documents. And bind the collection account and pay the deposit. Merchants also need to pay attention to abide by product listing rules and ensure that the products sold comply with local laws and regulations.
Update product information in batches
Batch update of product information can be completed by exporting the form, editing with OpenOffice, modifying the content (such as main category, status, etc.), saving the document (making sure the format is correct), uploading and checking the import results. Note that no matter which columns are updated, the “Seller Sku” column must be retained.
Introduction to logistics services
The cross-border logistics service provided by Lazada requires that the package be shipped to a sorting center in China first, and then Lazada completes the subsequent international freight and customs clearance work. Its advantage is that it simplifies the logistics process, reduces costs, and provides a visual query system, which helps improve the buyer experience.
Packaging size and freight calculation
Lazada has restrictions on package size and weight. Usually the size does not exceed 120cmx60cmx60cm, and the weight is controlled within 30kg. Shipping costs are calculated based on factors such as product weight, regional differences, etc.
Counterfeit sales rules and prevention strategies
Lazada strictly prohibits the sale of counterfeit products and has a series of rules and measures in place to protect consumer rights, including certified merchants, anti-fraud teams, authentic product descriptions, authentic evaluation systems, and comprehensive after-sales services.
Interpretation of platform terms
It is crucial for sellers to understand Lazada’s terminology, such as GSP (Global Sales Platform) and ASC (Alibaba Seller Center), Seller Shortcode, Retail Price and Sale Price, Seller SKU and Lazada SKU, etc.
Investment and settlement conditions
Lazada invites Chinese sellers to invest, requiring a business license, payment account, e-commerce sales experience, and products must meet platform requirements. Store opening costs include order commissions, value-added tax, account processing fees, etc.
Detailed explanation of FBL services
Lazada FBL (Fulfillment by Lazada) provides sellers with one-stop logistics solutions such as warehousing, packaging, and distribution to help improve order processing efficiency and customer satisfaction.
Bundling sales model
Sellers can increase the unit price per customer through bundled sales functions, including quantity bundling, buy one get one free, gifts and package bundling, etc.
Through the introduction of the above content, we understand that Lazada is not only a cross-border e-commerce platform, but also an ecosystem that integrates a variety of functions and services, providing sellers with all-round support. Whether you are a novice or an experienced merchant, you can find a space suitable for your development on Lazada.