Detailed explanation of the steps for uploading product information individually on Lazada

Add product

To start adding products on the Lazada platform, first click on “Products” > “Add Products” and then select a product category.

Select “Existing Products”

If you wish to sell products that already exist in the Lazada database, you can follow these steps:

1. Select the “Existing Products” option;
2. Enter the keyword and click “Search”;
3. Preview SPU information of existing products;
4. Click “Sell Yours” to create the product.

Note:

• The products in the Lazada database already have standard product unit (SPU) attributes, and sellers cannot modify them by themselves.
• The pictures displayed by SPU are for sellers’ reference only and will not appear in the product details page created by sellers.

Select “Category”

If you want to create a new product, you need to select or fill in all attributes from scratch. There are three ways to select a category:

1. Select the bottom category directly;
2. Search by keyword and select the lowest category from the search results;
3. Find previously used categories and choose the appropriate one.

Note:

• Products placed in the wrong category will not pass the quality review and will not be able to participate in promotions.
• Product categories can only be modified through batch updates.
• No prohibited products or brands may be uploaded.
• The same SKU cannot be uploaded repeatedly.

Fill in SPU information

The next step is to complete the SPU information:

Select an existing product

1. Open “Advanced View” to view the complete properties of the product, where the gray area represents uneditable SPU property values;
2. Fill in relevant information based on product specifications and attributes in the editable area;
3. Click “Next” to continue;
4. Click “Back” to return to the previous step.

Select a category and fill in SKU information

• Brand: All brands must be pre-stored in Lazada’s brand library.
• Model: For branded products, please fill in the specific model; for OEM products, you can fill in other identifying information.
• Required attributes: Different categories have different requirements for required attributes. Sellers should refer to relevant guidelines to complete the filling.

Fill in SKU & Images

SKU Attributes

For different categories, their SKU attributes will also be different. Typically, you need:

1. Select one or more attributes to create a combination;
2. Fill in the price, inventory and upload images for each SKU separately, or click “Copy Last SKU Information” to copy the information of the previous SKU.

Seller SKU

This is a unique identifier that sellers use to distinguish the different products they upload. To prevent upload errors, it is recommended to use 3 to 50 English characters/numbers and avoid using other symbols except “-” and “_”.

Price

• The price filled in should be the final selling price including all costs;
• The discounted price shall not be less than 20% of the original price;
• The price should be within a reasonable range ($1 < sales price < $1500), otherwise it may be frozen;
• If a special offer is set, the promotion start date must be filled in;
• Inventory levels should accurately reflect the amount of inventory reserved for Lazada.

Free Items (gifts), What’s in the box (specific contents in the package)

• Gifts should be filled in according to a specific format;
• The specific contents of the package need to be listed in the format of “quantity x item/product name”.

Packaging size and weight, product size and weight

• This information is crucial for logistics, so it needs to be filled in accurately.

Taxes

Cross-border sellers can only choose “Default”.

Is sample

Leave this blank unless it is a sample.

Search Keywords

Sellers can refer to competitors or other resources to determine keywords.

Requirements and suggestions for uploading product images

• For products that include gifts, you can add the gift image to the main image;
• Images can be uploaded and edited on the “Manage Images” page.

Hazmat attribute filling

It is recommended to fill in the correct “Hazmat” information when uploading the SKU.

Fill in More Details

Name and Name (Malay)

• Names should follow appropriate product naming guidelines.

Product Description and Product Description (Malay)

• Descriptions should be written in complete English sentences;
• Insert a valid image link or video embed link.

Highlights

• The selling points of each product should contain 3 to 6 points.

Video URL (video link)

• Video links must be of embed type.

Warranty Type

• For cross-border sellers, the warranty type can only be “No Warranty”.