Lazada product selection category and subcategory product creation guide: Optimize your online shopping and sales experience

As one of the largest e-commerce platforms in Southeast Asia, Lazada provides consumers with a wide range of product choices and an excellent shopping experience. This article will combine the importance of Lazada product selection and classification and its specific operation steps to help consumers and merchants make better use of platform functions and optimize the online shopping and sales experience.

How to choose the right category?

For merchants, choosing the correct product category is crucial. Whether it is an old version or a new version of the ASC page, you can find the product category to be uploaded by downloading the category tree. The specific steps are as follows:

• Log in to Seller Center;
• Under the Products tab, click “Manage Products”;
• Click Import or ‘Import’;
• Click “Download Category Tree”.

If you are not sure how to choose the right category, you can always contact PSC for professional guidance.

In addition, merchants can also view specific product categories through the [Batch Product Release Page]. Specific steps include:

• Log in to Seller Center;
• In the product column on the left, click “Manage Products”;
• Click ‘Batch Upload’;
• Search for Keyword.

The significance and steps of creating sub-category products on Lazada

The creation of sub-category products can help merchants better organize and classify products, allowing consumers to find products of interest more quickly. The creation steps are as follows:

1. Log in to the Lazada merchant platform and go to the product management page;
2. On the product management page, select the product you want to create a subcategory for;
3. Find and click the “Edit” button;
4. Select the appropriate main category in the “Category” option;
5. Select an existing subcategory or create a new subcategory in the “Subcategory” option;
6. Fill in the relevant information and save.

Tips for optimizing Lazada sub-category products

In order to optimize the display effect of sub-category products, merchants should pay attention to the following points:

• Accurate subcategory: Ensure that subcategory names accurately describe product characteristics and avoid using broad names;
• Use keywords: Use keywords in the name and description that are relevant to the product and have high search volume;
• Accuracy of pictures and descriptions: Provide clear product pictures and detailed descriptions to increase consumer trust;
• Regular updates and optimization: Adjust product information according to changes in market demand to stay competitive.

Conclusion

Whether consumers are looking for the products they need or merchants are improving product exposure, Lazada product selection categories and sub-category product creation play an important role. By rationally utilizing these functions, you can not only improve shopping efficiency, but also create more sales opportunities for merchants.

Reference materials:

• : Guide from Lazada University on how to choose the right category
• : An inventory of rocket classes in different sub-categories of Lazada
• : Relevant suggestions for Lazada’s product selection and classification to optimize the online shopping experience
• : Simple and fast introduction to the steps and techniques for creating sub-category products on Lazada