Detailed explanation of the entire process of Lazada sellers settling in: from registration to opening a store
Lazada is a well-known e-commerce platform in Southeast Asia, with users across Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines. As an important platform for domestic businessmen to expand into the Southeast Asian market, Lazada provides a broad space for development. This article will introduce in detail the entire process of Lazada sellers settling in, including the key steps of registration, store opening and later operations.
1. Lazada business license registration process
1. Fill out the application form
Log in to the Lazada official website, fill out the online application form in English, upload a scanned copy of your valid business license, and sign the electronic contract platform.
2. Open the store sales center
After submitting the information, the seller will receive an email from the “Registration Center”. At this time, the seller needs to reset the password and activate the Seller Center account.
3. Participate in store opening training
After the Seller Center is launched, the seller will receive an email with the title “Get trained and pass the test”. Sellers can participate in live training online, watch videos and courseware, and pass Lazada’s test.
4. Submit SKU for review
Sellers must upload SKUs to the Seller Center, and at least one must pass the review before they can officially open a store.
2. Lazada fully managed entry process
In order to help sellers achieve full hosting, Lazada has specially launched a merchant entry operation guide and launched different operation procedures for different types of merchants:
For merchants who already have a Lazada cross-border store
Log in to the GSP system, open the Choice login link, realize no login, automatically fill in the entry information, and open a shadow store, apply for settlement and wait for review.
Enter Choice for new merchants
Register account name—fill in basic information—fill in store information—submit for review—pending review results.
Local MP merchants use Chinese entities to enter Choice
Log in to the SC platform and open the Choice login link to realize login-free and association of store relationships. Fill in the basic information – fill in the store information – submit for review – pending review results.
3. Process for new sellers to open a store on Lazada
1. Choose the appropriate store type
The Lazada platform provides two store types, personal stores and corporate stores. New sellers need to make choices based on their own circumstances.
2. Prepare the main documents
Including ID card, passport, business license, organization certificate, etc.
3. Log in to Lazada official website
Find the Help Center – Seller Registration on the home page to view the requirements and procedures for registration.
4. Register an account
Fill in relevant information, perform real-name authentication, and complete account registration.
5. Set up store information
Upload store logo, product introduction, shipping details, etc.
6. Upload products
Upload product information and display it in the store after approval.
7. Set shipping fee
Set shipping costs based on product type and shipping area.
8. Improve after-sales service
Provide good after-sales service, respond to customer questions in a timely manner, and solve questions during the use of products.
9. Accept Lazada review
Submit the information and wait for Lazada review.
10. Payment method settings
Choose the appropriate payment method.
11. Operating a store
Comply with platform regulations, update product information, and handle distribution and after-sales issues.
4. Information required for Lazada sellers to open a store
1. Must have a business license
2. Sellers must have e-commerce sales experience
5. Lazada seller purchase process
1. Register as a Lazada seller
2. Upload product information
3. Set inventory and prices
4. Processing orders and logistics
5. Provide quality customer service
6. Regular optimization and promotion
7. Pay attention to reviews and feedback
6. Conclusion
Lazada provides sellers with a broad market and development space. From registration to store opening to post-operation, every step needs to be taken seriously by sellers. We hope that the above content will be helpful for sellers to open a store and help sellers succeed on the Lazada platform.