Lazada Beginner’s Guide to Opening a Store: Detailed Explanation of Entry Conditions, Registration Information and Fees

As one of the largest cross-border e-commerce platforms in Southeast Asia, Lazada has attracted the attention of many Chinese sellers. This article will introduce in detail the key information that newbies need to know when opening a store on Lazada.

1. Conditions for settlement

1. Business license

To join the Lazada platform, you need to have a legal business license, either a mainland business license or a Hong Kong BR business license. It should be noted that the business license of individual industrial and commercial households cannot meet the requirements for settlement.

2. Company Alipay

Mainland Chinese companies need to use the company’s Alipay that is consistent with the registered store information for verification. For Hong Kong companies, Alipay is not supported for the time being.

3. Payoneer account

Sellers also need to register a Payoneer (P card for short) account and bind it as a payment method.

4. Cross-border e-commerce experience

Lazada requires sellers to have a certain cross-border e-commerce business background.

2. Information required for registration

After meeting the above basic conditions, sellers can submit an application for settlement by email and provide the following information:

1. Upload a clear photo of your business license or Hong Kong BR business license;
2. Provide corporate Alipay account information.

3. Store opening process

1. Fill out the application form

Fill out the settlement application form in English and upload scanned copies of relevant documents.

2. Seller Center Registration

After receiving the email titled “Seller Center Registration”, change the initial password to activate Seller Center.

3. Online training

Participate in online live training courses or self-study relevant video materials, and complete the corresponding tests.

4. Submit files

Submit the required documents according to the guidelines and wait for official review.

5. Listing products

Upload at least 50 SKUs to the Seller Center and ensure that at least one of them passes the review to complete the store registration.

4. Store opening costs

Lazada’s store opening costs mainly include the following aspects:

1. Order commission: Different proportions of commissions are charged according to different product categories;
2. VAT: For the six Southeast Asian countries, the tax rates are Malaysia 6%, Singapore 7%, Thailand 7%, Indonesia 10%, Philippines 12%, Vietnam 10%;
3. Financial processing fee: fixed at 2% of sales;
4. Freight and other charges: Such as tariffs, handling fees, etc. The specific amount depends on the logistics plan chosen by the seller.

5. Precautions

• The main business category selected during registration cannot be changed later, so please choose carefully;
• A company that has already been registered cannot register again;
• After successful registration, six sites will be opened by default;
• The account must be bound to the P card that matches the business license;
• If the initial review fails, the product will not be put on the shelves temporarily. After resubmitting and passing the review, you can activate it in the Seller Center to continue the operation.

We hope that the above information can help novice sellers who intend to join Lazada to successfully open a store, further understand the platform rules and operation skills, and promote the healthy development of the store.