Detailed explanation of Lazada registration process and charging standards
Lazada, as one of the largest e-commerce platforms in Southeast Asia, has entered the Chinese market. Many people hope to make profits by selling goods on Lazada. In order to help merchants better understand the services and related fees provided by the platform, this article will introduce Lazada’s registration process and charging standards in detail.
Registration process
1. Visit Lazada official website
First, you need to enter Lazada’s official website and click the “Seller Center” button in the upper right corner to enter the seller registration page.
2. Enter registration information
After entering the registration page, fill in the relevant information, including store name, business category, business license and other qualification information, contact information, logistics methods, etc. It should be noted that when filling in registration information, merchants must ensure the accuracy and completeness of the information.
3. Conduct qualification review
After filling in the registration information, the merchant needs to submit the relevant business license and other relevant qualifications for review. After the review is passed, Lazada will give a prompt indicating that the review is successful and open the seller’s account.
4. Set store information
After the review is successful, the merchant needs to log in to the Lazada Seller Center and click the “Set Up Store” button to set up store information. In the store information settings, merchants need to upload store logo, banner and other pictures, and fill in relevant information such as store introduction so that consumers can better understand the products and other information.
5. Upload product information
After all the store information is set up, the merchant can start to upload product information and edit the product information, including product pictures, detailed descriptions, prices and other information.
Charging standards
1. Store opening fee
Lazada In the Chinese market, merchants entering the Lazada platform need to pay a certain store opening fee. This fee is a one-time payment and is used to ensure the stable operation of the platform. After merchants pay this fee, they can complete platform registration and product listing.
2. Technical service fees
The Lazada platform provides merchants with a series of technical services, and the corresponding charging standards can be viewed in the merchant center. The platform’s technical services include a series of services such as data analysis and store optimization, which can help merchants better operate their stores.
3. Platform service fee
When selling goods on the Lazada platform, merchants need to pay a certain platform service fee to the platform to ensure the stable operation and business growth of the platform. Platform service fees will vary with the merchant’s store size and sales, and are generally levied based on a certain percentage of sales.
4. Product listing fees
The Lazada platform will charge a certain fee for each product listed. Regardless of whether you set the product price or other methods, the listing fee for each product is 1 yuan.
5. Classified Advertising Fees
If you want your products to be more exposed or popular, you can choose to advertise on the Lazada platform. This will lead to more traffic and more sales opportunities. When using advertising services, you need to pay a certain fee.
6. Logistics costs
Logistics fees must be paid on Lazada. Lazada provides multiple logistics options for sellers. You can find the most suitable logistics company to cooperate with in Lazada Mall. Each order requires a certain shipping fee, and each additional packaging fee is 0.5 yuan/piece.
7. Product shipping costs
Goods sold on the Lazada platform need to be delivered by a logistics company and cannot be delivered by yourself. Therefore, merchants need to pay a certain amount of freight to the logistics company. At the same time, the freight will vary depending on the weight of the product and the delivery time.
In addition to the basic fees mentioned above, there are some additional fees that sellers need to understand, such as refund fees, financial service fees, etc. Although these fees are not necessary, they are inevitably encountered in actual operations and need to be handled by the seller according to the specific circumstances.
In short, sellers selling goods on Lazada must be aware of these additional fees and take corresponding measures. For some novices who want to become Lazada sellers, it is very beneficial for them to conduct e-commerce operations by carefully studying the various regulations of the platform and understanding the platform’s charging and service policies.