Lazada search promotion details and setup steps

Lazada search promotion is an efficient promotion method that helps users discover stores and products in Lazada search results. This promotion method charges per click, and fees will only be incurred when the product is clicked. In addition, the Lazada system automatically identifies and filters invalid clicks to ensure that sellers’ interests are not lost.

How to set up search promotion?

The specific steps to set up search promotion are as follows:

1. Log in to the Seller Center backend and click Sponsored Services.
2. Select Sponsored Search under Promotional Services.
3. Accept the terms and conditions to continue.
4. Click Start Lazada Sponsored Services Now to create a promotion plan.
5. Click Create Your First Search Campaign.
6. Enter a promotion name.
7. Set a daily budget.
8. Set start and end dates.
9. Select the products you want to promote.
10. Choose the most relevant keywords to bid on.
11. Submit to complete the search promotion plan creation.
12. Click Top Up Recharge to ensure there is sufficient balance in the promotional account.

In order to ensure that ad exposure can be released normally, it is recommended that the ad account balance has a budget of at least 100 clicks. In addition, you can choose Auto Top-Up to avoid insufficient balance affecting ad display.

FAQs about Lazada search promotion

Competition is fierce

Search promotion competition on the Lazada platform is fierce, and sellers need to find unique selling points and adopt innovative advertising strategies.

Keyword selection

Choosing accurate keywords is crucial, and adequate market research and competitor analysis can help avoid a drop in click-through rates.

Budget management

Reasonably control the promotion budget, ensure reasonable budget allocation, and make timely adjustments based on actual feedback to avoid excessive investment that leads to unrecoverable costs.

Lazada affiliate promotion

Lazada affiliate promotion is a payment-based promotion method, that is, an online promotion model in which merchants and promoters (affiliate promotion agencies) cooperate to promote and sell products, and pay commissions based on actual sales of goods.

How to set up affiliate promotion?

1. Select the Affiliate Promotion option for the promotion service.
2. Click the Set up my affiliate promotion button.
3. Fill in the basic promotion information and click the Submit button.
4. You can also set additional product commissions for some products, click the Set product commission button.
5. Select a product and set the commission rate for a single product.
6. You can view the overall effect of promotional services.
7. You can also view the operation log of the promotion service.

Lazada has more than 12,000 Southeast Asian Alliance network partners, and can achieve sufficient cross-platform exposure through alliance promotion.