Detailed explanation of Lazada platform product page: real-time ranking and product diagnosis

On the Lazada platform, product pages provide merchants with detailed data analysis tools to help them better understand the sales dynamics and existing problems of products. This page mainly consists of two parts: real-time ranking and product diagnosis.

Real-time ranking analysis

Realtime Ranking provides real-time data on hot-selling products and high-traffic products, allowing merchants to intuitively view the operating status of their products. This part of the analysis specifically includes the following content:

• Revenue Top 100: Displays the top 100 products by sales.
• Visitor Top 100: Displays the products with the top 100 visitors.

Product overview

The product overview (Performance) page is an important entrance for merchants to view product performance. Its main functions are as follows:

• Select a time range: Businesses can select a specific time range to view relevant data.
• Filter function: You can filter by category, brand, or search by product SKU or name.
• Indicator selection: You can select up to 5 indicators to view detailed data and rankings at the SKU level.
• SKU display: The SKU under the selected indicator will be displayed. Click on the product name to jump to the product front page.
• Sort data: Merchants can use the up and down arrows to sort data.
• Data export: Through the “Export” button, you can download data, up to 2,000 rows of data at a time.

Product diagnosis function

The product diagnosis (Diagnosis) page is where Lazada uses data analysis to help merchants identify six types of problems with store products, including:

• Lack of price competitiveness
• Out of stock
• Sales plunge
• Low conversion rate
• Unsaleable
• High revenue loss

When the system detects these problems, the number of problematic products will be displayed in the corresponding location, and merchants can click to view them directly. In addition, this page provides the following features:

• SKU list and improvement suggestions: Click to view the SKU list and improvement suggestions under each diagnosis. You can view up to 500 SKUs.
• Specific suggestions: Based on the options, the system will provide specific diagnosis and improvement suggestions.
• Historical data: The historical data of each SKU will also be displayed here.
• Product Jump: After clicking on the product name, you can jump to the product front page.

Through the above analysis, the product page of the Lazada platform provides merchants with comprehensive and in-depth market insight tools, allowing merchants to respond to market changes and product performance issues in a timely manner.