Lazada seller guide: steps, requirements and precautions

With the rapid development of cross-border e-commerce, Lazada has become the largest e-commerce platform in Southeast Asia, providing sellers with broad market opportunities. If you want to sell products on Lazada, here is a detailed guide to getting started.

1. Steps to settle in

1. Prepare materials

   • Sellers need to prepare a valid business license and corporate Alipay account (legal entities and individual Alipay are also acceptable).

2. Register a Lazada account

   • Use a valid Chinese mobile phone number to register an account through the Lazada official website or mobile application.

3. Enterprise Alipay Verification

   • Use corporate Alipay for identity verification to ensure that the account has passed real-name authentication. If not, you need to go to the Alipay official website to register first.

4. Submit information

   • After completing the verification, upload necessary materials such as identity certificate and business license for review. If the review fails, you need to resubmit.

5. Upload products

   • After registering, you can start uploading products, ensuring that the information is accurate and complete, the pictures and text descriptions are clear, and comply with Lazada standards.

6. Freezing margin

   • To ensure transaction security, sellers need to freeze a certain amount of deposit according to the selected sales plan. After the cooperation is terminated, the deposit will be returned to the seller.

7. Qualification review

   • The account and products will enter the qualification review stage. After passing the review, the seller’s store will be officially launched for sale.

2. Situation of individual sellers

It is worth noting that Lazada currently does not support individual sellers to enter directly. Sellers must be legally registered enterprises, and individual users must first register a company if they want to join. Some individual merchants may register through a friend’s business. However, in this way, you need to ensure that the selected company meets Lazada’s entry requirements.

3. Fee structure

• Order commission: The platform has different commission rates for different product categories.
• VAT: Different VATs are charged for 6 countries in Southeast Asia (such as Malaysia 6%, Singapore 7%, etc.).
• Account processing fee: Sellers need to pay 2% of the total amount of each order as a processing fee, in addition to various other fees, such as shipping fees.

4. Summary

Through the above steps, sellers can successfully enter Lazada and open a store. However, it should be noted that individual sellers must enter through a registered company. Although there are certain thresholds for becoming a Lazada seller, through reasonable business and market strategies, you can achieve business expansion and profit growth on this rapidly developing e-commerce platform.

I hope this guide can help you successfully enter the Lazada platform and start your cross-border e-commerce journey.