Detailed explanation of Lazada’s single product upload process

Lazada, as the leading e-commerce platform in Southeast Asia, provides sellers with abundant sales opportunities. This article will introduce in detail how to successfully upload a single product on the Lazada platform to help sellers improve their online business performance.

Single product upload process

1. Enter the ASC product interface

To start uploading products, you first need to log in to Lazada’s seller backend. There are two ways to enter the product release interface:

1. Access directly through the path “Merchant Backstage → Products → Add Products”.
2. Enter the product management interface, select the uploaded site, and add new products through the path “Product → Manage Venture Products → Malaysia (or other countries) → Add New”.

2. Select product category

Before filling in the product information, you need to select the appropriate product category based on the actual situation of the product, and be accurate to the lowest level of classification. Correct selection of categories can help increase product exposure and sales conversion rates. Methods for selecting categories include:

1. Enter product keywords into the title box, and the system will recommend related categories.
2. Search for similar products in Lazada Mall and view its category.

3. Fill in basic product information

After selecting the category, you can enter the product interface and fill in the basic information. This section includes but is not limited to:

• Product title: The title should contain core keywords, attribute words and modifiers to increase exposure.
• Product Video: Although not required, uploading a high-quality video can help increase user trust.
• Brand information: Brand is an important symbol of product differentiation and needs to be registered on the platform in advance.
• Product attributes: Fill in relevant information based on the attribute list recommended by the system.

4. Detailed description

Short description

• Use bullet points to list 3-8 key features, with each entry no longer than 60 characters.

Long description

• You can choose Text Editor or Lorikeet mode for editing, the latter provides more module choices to optimize visual effects.

5. Set price and inventory

Set appropriate prices based on cost and availability, and upload multi-angle product images to increase appeal. The SKU code is filled in in a custom format.

6. Transportation information

Fill in accurate packaging weight and size information to avoid additional shipping costs.

7. Submit for review

After confirming that all information is correct, click the “Submit” button to submit the product for review.

By following the above steps, you can successfully upload a single product to the Lazada platform. A catchy product title, beautiful product images, detailed and accurate descriptions, and convenient purchasing and delivery options are all key factors in boosting product sales. Leverage Lazada, a powerful e-commerce platform, to convey the value and advantages of your products and bring more opportunities for success to your online business.

Act quickly to make your products stand out and attract more buyers’ attention and purchases!