How to optimize Facebook advertising strategy on Lazada platform

On the Lazada platform, in order to make better use of Facebook ads, sellers need to master a series of skills and strategies. First, it’s crucial to be clear about the type of ad and its goals.

Analyze ad types

Advertising goals are basically divided into three main aspects: promoting your homepage, getting more visitors, and getting more attention. Specifically:

1. Promote homepage or brand: By promoting Facebook’s homepage and brand, the brand and homepage can reach more people and increase their visibility.
2. Get more visitors: This section is the core of Facebook advertising and is also the main advertising direction recommended by the platform. By accurately locating the product’s characteristics, target groups, and user groups with strong needs, we provide precise placement to attract more visitors and exposure.
3. Get more attention: Attract interested customers to purchase or use goods and services, including conversions, catalog promotions, store visits, etc., thereby guiding customers to pay attention to the Facebook page and increasing visibility. .

Select advertising target

Based on different stages of business, sellers can choose different advertising goals:

1. Increase brand and business awareness

   • Number of people reached: Display ads or target groups to people near or around the store.
   • Engagement: Promote your Page and posts to increase customer engagement and brand awareness.

2. Discover potential customers

   • Conversion volume: Attract users to visit the corporate website and increase the conversion rate.
   • Potential customer development: Collect customer information and conduct secondary marketing and targeted promotion through email.
   • Increase the number of event participants: promote events and improve advertising ratings.
   • Message interaction volume: Attract customers to communicate and increase conversion rate.

3. Tracking consumer groups

   • Improve customer loyalty and trigger social fission: provide coupons.
   • Increase app installations: Attract customers to install mobile apps (may not be commonly used by e-commerce sellers).
   • Increase app usage: Guide existing app customers to interact and promote purchases.

Ad creation and management

Ad creation can be done in Ads Manager or Power Editor. Normally, sellers can start creating ads through the “Create Advertisement” option in their account.

How to do Facebook ads

In order to achieve better results with Facebook ads, here are some practical suggestions:

• Add Facebook advertising pixels to track customer behavior and obtain accurate user data through short links.
• Use advertising data and audience analysis to obtain “custom audience” data, and conduct secondary analysis before conducting advertising marketing.
• Use the business management platform to organize and manage multiple accounts, personnel and resources of the enterprise.
• Avoid using a personal email address when registering, keep personal and work accounts separate, and allow multiple people to jointly manage advertising accounts.
• Advertising content needs to be creative to attract customers to click. Ad content can be adjusted based on seasons, holidays or specific groups of people.
• Linked with other social media, Internet celebrities, SEO, email marketing and Facebook groups, homepages and other functions.
• When necessary, consider using official agency advertising services. Although the operation is still completed by the seller, it can ensure higher security and professionalism.