Detailed explanation of Free Shipping and Bundles promotion strategies on Lazada platform

Lazada’s Free Shipping function is a promotional tool set by sellers. It aims to encourage buyers to increase the amount or quantity of a single order by waiving customers’ terminal shipping costs, thereby increasing store sales. . When a customer places an order, as long as it reaches the free shipping threshold set by the seller, whether based on the amount or quantity of goods, the seller will bear the shipping cost that should have been paid by the customer. After successfully setting up free shipping, the product will display a green car icon on the Lazada front-end page to attract customers’ attention.

Free shipping setup process

1. First, select the “Free Shipping” option in the marketing section of Lazada Seller Center to enter the free shipping management page.
2. On this page, click the “Price List” link to learn about specific shipping costs in different regions, and then click the “Create New Promotion” button to start creating a new free shipping campaign.
3. After filling in the relevant information according to your business needs, click “Submit” to complete the settings.

For merchants who wish to implement a free shipping policy across their entire store, simply select the “Apply to entire store” option during the setup process. If you only want to provide free shipping services for some specific products (SKU level), you need to select the “Apply to specific products” option, then select the list of eligible products through the “Publish Products” button, and finally confirm the submission.

It is worth noting that there is an upper limit on the free shipping subsidy for each order, which is the maximum amount of postage the seller is willing to bear. For example, if the postage required for an order is 5 yuan, but the free shipping limit set by the seller is only 4 yuan, the customer still needs to pay the remaining 1 yuan for postage. Of course, if the actual postage is lower than or equal to the upper limit specified by the seller, all postage will be borne by the seller.

Bundles

In addition to free shipping, Lazada also provides Bundles, a promotional tool that allows merchants to combine multiple products into a promotional package to increase the average transaction value. This feature is similar to FlexiCombo, but both cannot be applied to the same SKU at the same time. Here’s an overview of the four common bundling modes and how to set them up:

• Quantity Bundling: Sell multiple identical items at a discounted price.
• Buy one, get one free: Customers pay the price of one and get two of the same item.
• Gift: Get another product with the purchase of a specified product.
• Bundles: Sell combination bundles of different items, some of which may be discounted.

To enable any of the above bundling modes, sellers need to enter the “Bundling” tab under the marketing section, view the historical setting records and click the “Add New Promotion” button to define a new bundling plan. Once you’ve finished entering basic information, click “Submit” to save your changes. However, it should be noted that in the same bundle promotion, all items must be processed as a whole and cannot be sent separately.