After some verification, the seller should be relatively clear whether they have infringed. If the product sold is indeed not infringing, directly present evidence to file a complaint; if the product is infringing, the seller should take an effective action plan to recover the store’s sales rights or restore the listing after figuring out the type of infringement and the cause of the infringement. The following are several common handling methods.
① If there is an infringing brand name in the title or detailed description, five-line description, or Search Term keyword of the listing, delete the infringing keyword or directly delete the product, and check whether there is an infringing logo on the product packaging. If there is, immediately remove/delete the product, or modify the product page, remove the infringing keyword, and deal with the infringing product inventory.
② If it is an image infringement, delete the infringing image in time and use a standardized image.
③ If there is a follow-up sale without the brand’s authorization, immediately delete the follow-up listing.
④ If the seller’s store has bad reviews or complaints, contact the customer as soon as possible to resolve, try to win the buyer’s forgiveness, and let the buyer modify the bad review and withdraw the complaint.
⑤ If the seller is complained of infringement, he should actively contact the complainant, sincerely apologize, and formulate and plan the next improvement measures. The seller can contact the right owner through email, social channels, official website and other means to conduct specific communication and coordination, and strive to resolve the dispute with the lowest loss and the fastest efficiency. Of course, in this process, the seller must also learn to identify “fishing” law enforcement and “fishing” complaints from non-rights owners.