Amazon sellers know that brand infringement can easily lead to permanent account closure. There are many forms of infringement and reasons for infringement. But it is mainly because sellers do not pay enough attention to intellectual property rights and have no awareness of preventing infringement risks. So when an infringement occurs, how should sellers deal with the infringement problem? Below, we will make some simple summaries.
First, figure out the type of infringement and the cause of infringement
First, for infringing emails, we must have our own judgment and know what type of infringement it is. Common types of infringement include brand infringement, image infringement, and patent infringement. If the seller infringes, Amazon will prompt the type and cause of infringement in the email. ① If it is patent infringement, Amazon’s email will mention the name, address, email address or provide the patent number of the patentee.
② If it is image infringement, Amazon will list the ASIN code and infringement type that the seller may infringe at the end of the email.
③ If it is brand infringement, Amazon will explain it very carefully in some emails, but sometimes it will be very vague.
For example, an Amazon email received by a seller.
This email prompts that the seller cannot continue to sell products on Amazon because the seller has infringed intellectual property rights or the product is not authentic. The deleted ASIN is listed at the end of the email. After verification by the seller, the products on sale are genuine, but there are no orders yet, so the situation that the product is not authentic can be ruled out. However, in this email, Amazon did not clearly state whether it was brand infringement or image infringement, or both. In this case where Amazon did not clearly state the reason for the infringement, sellers need to use self-verification methods to confirm whether they have infringed and the type of infringement. The verification method is as follows.
① Check whether the titles, detailed descriptions, five-line descriptions, and Search Term of all products in your own brand contain infringing keywords, such as other people’s brand names.
② Whether other people’s pictures and copywriting are used.
③ Review whether there have been any follow-up sales in the recent period, and whether you have received warnings from other sellers.
④ Have you received any negative reviews or A-to-Z disputes from consumers recently?
⑤ Have you violated any regulations, such as fake orders and fake reviews.
If the seller does not have any of the above behaviors after verification, he can contact Amazon customer service to learn more about the infringement. The seller should find out the cause of the infringement, draft a complaint plan, and learn lessons from this incident to guide future operations. If the seller cannot figure out the cause of the infringement, it may be difficult to start the subsequent improvement work.