When we are doing many things, if we can use some tools, we can often do half as much work, and the same is true for Amazon. So, today I will summarize for you what tools can be used in Amazon operations.
First, let’s take a look at the relevant tools for product and market research.
1. Google Keyword Planner (free)
To do Amazon, it is definitely necessary to optimize keywords, which requires us to know which words have the highest search rate, which words have a relatively low search rate, and which words may bring high conversion rates, so we need a keyword analysis tool.
Google Keyword Planner (https://adwords.Google.cn/KeywordPlanner) just meets this requirement. It provides historical search data of the Google search engine, allowing users to see the number of searches for each keyword on Google browsers in different regions each month. As the world’s largest search engine, Google can provide help and reference for Amazon sellers to determine keywords. It is a very practical free keyword research tool.
However, it should be noted that Google Keyword Planner can only provide keywords that have been searched on Google Chrome, and is slightly lacking in comprehensive information.
2. Camel Camel Camel (free)
Camel Camel Camel (http://camelcamelcamel. com) is a price tracking website and is also a standard for Amazon FBA sellers. We know that the prices of products on Amazon will continue to fluctuate, and Camel Camel Camel is a website that can track the historical prices of all products. It can conduct specific ASIN research, view price changes and other information, and provide reference for product research.
The method of use is also very simple. Just register an account, copy and paste the link of the Amazon product into the search bar of Camel Camel Camel, and you can capture the specific historical price and ranking information, and display it in a chart. What’s more amazing is that we can use it to set the price point for tracking. As long as Amazon reduces the price below the set price line, Camel Camel Camel will automatically send a reminder email.
3. Google Translate (free)
For global sellers, a good translation tool is essential, especially for sites in small languages such as Japanese, German, Spanish, and Italian. We need a tool that can translate all kinds of lists, pages, emails, product descriptions, customer conversations, etc., and Google Translate (http://translate.google.cn) can help us complete these tasks.
Of course, although Google Translate is quite good in terms of translation level and can help us complete a lot of translation work, it is not perfect, so some important information or documents still need to be translated by professionals.
4. Google Trends (free)
Google Trends (https://www.google.com/trends/?hl=zh-CN) is a product research tool that can be used to select products and understand the trend lines of these products. By looking at the number of searches and change trends of keywords in Google, the overall trend of the industry can be analyzed.
At the same time, this tool also helps with inventory management. Sellers can see the off-season and peak season of a product and prepare stocks according to the situation in previous years.
5. FBA Calculator (free)
FBA Calculator (https: //sellercentral. amazon. com /hz /fba /profitabilitycalculator /index? lang-en_US) is Amazon’s own calculator tool, and it may be the most commonly used tool by domestic and foreign sellers. It can calculate FBA fees faster and easier.