Currently in China, we need to use VPN to access Twitter. As for how to attract fans, let’s talk about the basics, because only after doing these can we work hard on other methods and functions.
1. Continuous tweets
This should be easy to understand. If the seller does not speak, how can fans know the seller? Continuous tweets are the most basic requirement and an indispensable way to increase the sense of presence. Of course, there must be a degree to increase the sense of presence so that people will not be bored.
The articles you push must be written carefully and cannot be pieced together casually to deal with the job. Grasp the topics that users are interested in and concerned about that you are good at and can do, carefully organize the content, and make sure that every tweet can pass this level. The seller’s intentions will definitely be felt, so that users are not only willing to pay attention, but also resonate with him, and then forward and share, then his fans can see the seller’s news, and his fans may also be the seller’s target customers, so that the seller’s communication path is broadened, and a virtuous circle can be formed.
2. Complete personal information
When users enter the seller’s homepage, the personal profile is the first thing they see. If he has never heard of you before, this will be his first impression of you and an important factor in determining whether you can quickly attract his attention. This is the seller’s display stage and a great place for sellers to promote themselves. Therefore, sellers can also consider adding the address of their own stores here cleverly.
3. Follow, like and forward
Whether these three actions are often performed determines whether the seller is an active user, and the seller’s activity determines the seller’s presence. Pay more attention to some target customers, give them more comments or likes. The more active the seller is, the more likely it is that the tweet will be discovered and forwarded by others. However, don’t be perfunctory when commenting, and write the comment seriously.
4. “@” function
Be sure to pay attention to the comments of users on Twitter about the company or product, especially the good comments. If you find a good comment, forward it immediately and “@” the commenter. You should know that customer comments are sometimes more credible and are one of the most influential factors in persuading potential customers. Of course, sellers may also encounter dissatisfied customers. In that case, they should solve the customers’ problems as soon as possible to avoid the spread of such negative information on the Internet and adversely affect the company or products.
5. Topic tag “#”
“#”, which can be expressed as Hashtag in English, is what we often call topic tags. It was born in Twitter in 2007 and is one of Twitter’s most iconic features. Today, “#” is everywhere, and it has changed people’s habit of sharing information online. Why are topic tags so important when using social media for marketing promotion? Because a topic tag can run through the same topic on Twitter, allowing people who are originally unrelated to be connected because of the same tag. Although the original intention of designing “#” is to allow users of social networks to participate in discussions on real-time events such as political debates, TV programs, and sports events through this tag, it is obvious that we can also better target the target group through this tag. At the same time, you can also participate in more discussions on hot topics on Twitter to meet “insightful people”
6. Pictures
As we all know, a post on Twitter can only have a maximum of 140 characters. Obviously, this is not enough for sellers to give full play to their words, and the advantages of the product cannot be fully expressed. Therefore, pictures or videos are very important at this time. They can make up for the shortcomings of text. Not only that, pictures and videos are more intuitive and can leave a deep impression on people.
In fact, there are many functions in Twitter that can be used. First do the above 6 points, and then slowly explore other new functions.