On the Amazon platform, traffic and sales are directly proportional. The more traffic you introduce, the higher the sales of your products, and the more Amazon will favor you and get a good ranking. The higher the ranking, the more natural traffic you will get, so the higher the conversion rate and sales will also increase, thus forming a virtuous circle of the development of the seller’s account. Secondly, after saying so much, the most important thing is to attract traffic to your store as much as possible. Here we talk about how to use Twitter to attract traffic.
1. General idea: social first and then marketing
Twitter has more than 200 million users, and its traffic is huge, so it has become an important position for many Chinese sellers on Amazon to attract traffic. Sellers are always tirelessly using advertising, content creation, inviting “red people” and other methods to attract traffic. But for sellers who are just starting out, or small sellers, it is really not worth the loss to advertise at the beginning, after all, the conversion rate cannot be guaranteed. So what should we do if we don’t advertise? Since it is social marketing, it is better to socialize first and then market.
2. “Don’ts” and “Shoulds”
What should you avoid? Don’t post “chicken soup articles”, ads, or promotions. Today, the trend of social networks is to emphasize the connection and communication between people and brands. People focus on people or things that interest them, and it is difficult to accept the mandatory advertising placement in the era of mass media.
What should you do? First of all, we need to understand what social networking is. Social networking is about making friends, so forget about advertising, promotion, and marketing. First, with the mentality of making friends, gather fans and build a small community with high loyalty. Fan economy and community economy are definitely the best ways for most small businesses to create brands. In front of countless information and users, we must calm down and think about what kind of people our target customers are, what do they need, what dissatisfaction, inconvenience, and anxiety are there? What are they interested in? How many times have you answered and solved customers’ problems in a timely manner? What resources do you have that you can share sincerely so that fans feel that paying attention to you is not a waste of energy, but useful.