1. The 80/20 rule
This means that 50% of the content shared by sellers on Facebook is related to the interests of fans, 30% is open interaction, and the remaining 20% is related to the product. In short, if you want to attract fans, you should focus more on creating content that matches the interests, needs, and living habits of target customers. Don’t have too much advertising content, otherwise it will disgust fans and be counterproductive.
2. Fans are always the first
Fans are target customers and potential customers, so it is unquestionable to put them in the first priority. When operating Facebook, sellers should change their thinking from starting from the product itself to starting from the needs of fans. Sellers need to understand fans in order to maintain relationships with fans and connect brands with fans.
3. Quality is greater than quantity
The number of fans is important, but quality is more important. Imagine if a seller has 100,000 fans, but 9,999 of them are “zombie fans”, what’s the point? It is of no help to the seller’s operation. Of course, if they are not “zombie fans” but normal users, but not the seller’s target customers, this is the same as “zombie fans”, and they will quickly unfollow the seller. In addition, the quality of the article is equally important. If the seller posts something every day that makes fans uninterested or completely irrelevant to the fans, why should he continue to follow the seller? At the same time, the number of posts should also be controlled. After all, “screen swiping” is also something that makes people want to decisively unfollow.
4. Facebook page “decoration” is indispensable
In fact, the reason is very simple. If we go to a friend’s house as a guest, but his house is messy and the environment itself makes people uncomfortable, it has already shown disrespect or unwelcome to the guests. This impression is extremely bad, and the “decoration” of the Facebook page is also the reason.
5. Familiarity with Facebook is the basis of operation
The so-called “know yourself and know the enemy, and you will never be in danger in a hundred battles” means that only by understanding the opponent can you be sure of victory. Specifically, if sellers want to use Facebook to attract traffic, they must first know foreign languages, at least English, and be familiar with Facebook pages, its rules, and its functions. Otherwise, the sellers will have the key to the vault but don’t know where the door is, and will have worked in vain.
6. Interaction is king
Finally, it needs to be emphasized that interaction is very important. We need to interact with fans so that we can attract more fans.