When one product is paired with another product, it always produces unexpected results. On the Amazon platform, Amazon not only allows sellers to sell single products, but also allows two or more products to be sold in combination (Bundle). Let’s focus on the skills of product combination.
1. What is Bundle
Bundle means bundling, combination, and packaging. On the Amazon platform, sellers can sell two or more products together. In the combination package, the product with more complete functions and higher unit price is called the main product, and the product with lower unit price is called auxiliary product or secondary product.
2. Why do we do combination sales
On the e-commerce platform, it is not difficult to see that different products are paired into a package or gift box. The products in the package are highly complementary and can meet the needs of buyers from multiple angles and levels. After the combination, they are also very advantageous in terms of price. Therefore, compared with single products, combination products are often more attractive. The unique combination method cannot be imitated by peers and helps to increase sales.
The seller sells the same series of cosmetics in single, two-piece and three-piece sets. Buyers can choose “a la carte” or buy a luxurious “package” according to their needs. It is not difficult to see from the comparison that the package products have more complete functions and are more cost-effective than single products, and are more attractive to buyers.