After June, it means that Amazon’s sales season is coming. This is undoubtedly good news for Amazon sellers. Because the successive festivals are about to set off rounds of sales peaks. The first one to come is Prime Day in July every year.
1. Prime Day
First, let’s take a look at what Prime Day is. Amazon officially launched the Prime membership service in 2005, and now there are tens of millions of Prime members. Prime Day, as the name suggests, refers to Amazon’s member sale day. In 2015, Amazon turned 20 years old, so on the occasion of its 20th anniversary, Amazon held a “Happy Shopping” to celebrate, which is what we are talking about Prime Day. At present, Prime Day has also become Amazon’s most important promotion event in the middle of the year. On Prime Day, there are discounts all over the store, and the discounts are even better than those on Black Friday.
2. Activity sites
The activity sites are the United States, Canada, the United Kingdom, Germany, Italy, France, Spain and Japan. Therefore, if sellers sell goods on the above sites, they must pay attention to this important promotion day of Amazon.
3. Event Target: Prime Members
The Prime Day discount is only for Prime members. Prime membership is a value-added plan launched by Amazon to facilitate member shopping. It currently implements an annual fee system of US$99/year. As a Prime member, you can enjoy a faster logistics experience and enjoy free 2-day delivery for every purchase, with no order amount limit or weight limit.
High-quality service stimulates users to join the ranks of Prime members, and Prime Day further stimulates potential users to join. The traffic advantage thus formed will also enable sellers participating in the promotion to increase sales.
4. Seller Participation Method
The Prime Day event is currently implemented by invitation. Amazon officially sends an email invitation, provides sellers with a list of products that can participate in the promotion, and informs the time to submit the application. Only invited sellers can participate. For sellers who are not invited, they can also seize this opportunity to boost sales.
V. Invitation conditions
So what kind of products or sellers are most likely to be invited? One is professional sellers; two is products with many good reviews; three is FBA products. Of course, this is not absolute. For example, products that are not delivered by FBA may also be recommended, but the chance is relatively small.