Before the peak season on the Amazon platform, sellers will prepare and promote in advance. During this period, suppliers’ restocking and logistics delivery will take more time than usual. If there is a shortage of goods or logistics delays, it is very easy to get bad reviews and complaints from customers. Because these goods are purchased for the holidays, if the goods are not delivered to the customers until after the holidays, it must be a very bad shopping experience for them.
1. Out of stock problem
When the product is very popular, the seller’s goods may be sold out in a short period of time, resulting in not enough time to restock, thus losing a lot of sales opportunities. Therefore, it is best to prepare the goods in advance, place orders with suppliers in advance, and prepare more inventory. Of course, the preparation time and quantity of stock should adopt different strategies according to different products. The value and life cycle of each product are different. Chinese sellers can consider it based on historical sales and combined with their own forecasts.
2. Logistics delay problem
During the peak sales season, express delivery may be out of stock, and logistics information updates and logistics speed will be slower than usual. Especially for postal parcels, the postal services in the UK, the US and other countries will appropriately reduce the priority of cross-border parcels to cope with the peak of logistics in their own countries and ease the pressure of domestic express delivery. Even the customs clearance time of commercial express delivery will be extended, and customs inspection will be more stringent to avoid prohibited items from taking advantage of the situation. Therefore, Chinese sellers must set up logistics templates, especially the delivery time, and choose logistics with tracking information to avoid exceeding the Amazon account indicators. You can make comprehensive use of FBA, overseas warehouses and self-delivery.