Keepa (https://keep.com/) is a query tool for Amazon product prices. There are generally two functions commonly used by sellers. One is to view the historical price of a product over a period of time and analyze its price fluctuation trend. The other is the price reminder service, which tracks product prices and can set an expected price value. When the price of the product reaches this expected value, Keepa will send an email to remind you.
Some Amazon operation experts will use Keepa for comprehensive analysis, analyze how some “explosive items” became popular, analyze the relationship between price and sales in the process of some “explosive items” becoming popular, and how to grasp the balance between the two. For example, when is its sales the best, when is the worst, when is the price increased, when is the price reduced, what may be the reasons behind these decisions? Then use it to guide your new product marketing.
Price reminders are usually used for price reduction reminders. Initially, many buyers used it. They used Keepa to monitor their favorite products and buy them once the price dropped to a range they could afford. For example, a hat is priced at $100, and the buyer wants to wait until it drops to $60 before buying it. At this time, Keepa comes in handy. However, many Amazon sellers now also use it to monitor the prices of competitors in order to understand their pricing strategies.
Although only four tools are listed above, it takes a lot of time and effort to use a tool well. If seller friends think that any tool is helpful to them, they should experience it themselves and practice it until they are proficient in the operation method, so that it can really play a role in helping to improve sales performance.