Participating in business exhibitions is an important part of a company’s marketing tools. The objectives of participating in exhibitions include:
Contact and discover new markets;
Show your presence at industry gatherings;
Test your competitiveness;
Find export opportunities;
Understand the development of the industry;
Exchange experiences;
Seek cooperation;
Participate in professional activities;
Understand industry development trends;
Promote companies and products;
Collect new market information;
Participate in competition;
Increase profits.
Participating in exhibitions is a shortcut for companies to enter the world market and expand their customer base. International exhibitions are a window for companies to communicate with the outside world, where they can showcase their own companies, products, technologies, inventions, etc.; they can communicate face-to-face with buyers under the same roof, narrowing the distance between each other, making customers feel friendly and trusting. By participating in exhibitions, companies can test-sell new products and launch new brands to domestic and foreign customers. At the same time, through contact with buyers from all over the world, they can understand who the real customers are and what the development trend of the industry is, and ultimately achieve the goal of promoting products and occupying the market. In particular, at some large exhibitions, powerful companies often set up large booths, which is one of the effective means for them to show their strength to potential customers.
The exhibition is not only a platform for companies to face customers, but also provides companies with opportunities to explore potential suppliers and cooperate with the same industry. Among the large number of professional visitors at the exhibition, companies actively promote their products through the exhibition and find more buyers for their products. While acting as sellers, exhibitors also play the role of potential buyers. Through the exhibition, competing companies also deepen their understanding, and technological advantages and cost advantages increase the possibility of cooperation between Chinese and foreign companies. At the exhibition, companies can also learn about customers’ expectations for product improvements and demand for new products through exchanges with professional visitors.
By participating in the exhibition, exhibitors can learn about industry product knowledge. The exhibition is a gathering of heroes for technological innovation. In today’s globalized world, any aspiring entrepreneur cannot turn a blind eye to the progress and breakthroughs of their peers in the field of technology. Because that is tantamount to closing the door on oneself, and the result is bound to be eliminated in the long-term competition. The display of technological innovation in industry exhibitions can allow companies to see their own shortcomings and gaps, and at the same time see the development trend of the industry. For example, the world’s largest consumer electronics show, the American International Consumer Electronics Show (CES), is a place where technology companies compete to show their presence. Virtual reality technology (VR), autonomous driving… These new words and new products are all conveyed by CES. From various smart terminals to virtual reality and augmented reality technology, from various wearable devices to smart homes, from artificial intelligence, robots to car networking… CES determines the direction of the entire technology industry for a whole year. To see new technologies and new products, you must not miss the industry-leading international exhibition.