In the e-commerce industry, expanding new products is one of the challenges that every seller needs to face. However, sometimes even if we have done enough homework, we will step on some pitfalls. In this article, I will share the pitfalls I stepped on in the process of expanding new products and the lessons I learned from them, hoping to give some inspiration to those who are going through the same challenge.
1. The first product selection pitfall: directly doing it without market research
When expanding new products, it is a common mistake to blindly choose products without sufficient market research. I used to select products without using professional product selection tools, but relied on some methods learned online to select products. As a result, the first batch of products on the shelves were too diverse, the store became messy, and it was difficult to make a breakthrough in the fiercely competitive market, and it ended in failure.
Coping strategy: It is crucial to conduct sufficient market research before selecting products. Use product selection tools, analyze market trends and competition, and choose products with large potential demand and less competition for expansion.
2. The second product selection pitfall: not doing a good job of quality control
Quality control is the guarantee of product quality and user experience, but I once ignored this. After choosing wooden furniture, due to lack of experience, many problems were encountered during the operation process, one of the main problems was lax quality control.
Coping strategy: Quality control should be emphasized when selecting products, especially for products that need to be assembled. Ensure that product quality meets standards to avoid user complaints and losses due to lax quality control.
3. The third product selection pit: putting all eggs in one basket
Putting all eggs in one basket is another common mistake. I used to focus only on a product line with a higher profit margin, ignoring the overall market competition, resulting in poor promotion results and ultimately serious losses.
Coping strategy: Diversify product lines and avoid being too focused on a certain product or field. At the same time, strengthen the analysis of the overall market competition and select products with competitive advantages for expansion.
Expanding new products is a challenging task, but by summarizing experience and lessons learned, we can better cope with future challenges. Market research, quality control and product diversification are the keys to successfully expanding new products. I hope my experience can give some inspiration to those who are expanding new products, so that everyone can take fewer detours and achieve business growth faster.