International Consumer Electronics Show in Berlin, Germany
IFA
The International Consumer Electronics Show (IFA) in Berlin, Germany, started in 1924 and was initially held every two years. Since 2005, it has been held every year. It is currently one of the largest and most influential consumer electronics and home appliance exhibitions in the world, and is the most important platform for global consumer electronics manufacturers and traders to gather and display new products and technologies.
According to data provided by the organizer, the exhibition area of IFA in 2019 exceeded 160,000 square meters, attracting 1,939 exhibitors and more than 238,000 visitors to visit the site, of which more than 50% of trade visitors came from outside Germany, and the number of international visitors once again hit a record high. In the field of consumer electronics and home appliances, three major technology trends dominate IFA: voice, artificial intelligence and connectivity, especially 5G mobile networks.
IFA is an international top exhibition that Chinese electronic and home appliance companies will not miss. At IFPA 2019, Chinese brands such as Huawei, Haier, Hisense, Midea, TCL, Galanz, and Changhong made their debuts, exhibiting many innovative products such as smart homes. For Chinese companies, IFA is a good platform to showcase brands and technologies, and also a good place to see the world’s “black technology”.