Business Advisor Data – The premise and basis for product optimization 1. Check the daily store data
01. Visitor volume, page views, order volume, sales, product ranking performance
02. Traffic sources, conversion rates, marketing tool performance, customer service performance
2. Analyze the store’s recent experience data
01. Check the data to analyze the problems in the store
02. Solve problems in a timely manner and continuously optimize
The premise and basis for product and store optimization
Business Advisor Homepage 1. How does the store’s performance indicators perform?
Merchant ratings
Product evaluation rate
Chat reply rate
Chat reply time
On-time delivery rate (SOT)
Cancellation rate
Return rate
Average number of units sold
Performance deduction
2. Double 11 real-time data performance
Views – visitor depth
Conversion rate on the day
Average customer unit price
3. Key indicator data
Traffic situation
Conversion rate performance
Average customer unit price
4. Product panel
Insufficient inventory replenished in time
Mainly promote top-ranked products
5. Promotion tool panel
Coupon performance
Free shipping performance
More items, more discounts performance
Non-promotion orders
III. Traffic, product and activity data analysis1. Traffic source
Exclusive recommendation (home page)
Search
Feed
Double 11 promotion venue
2. Product data (very important)
Which products have high traffic?
Number of buyers, order volume
Which products have high conversion?
These are the main promotions
3. Promotion data – through train – alliance
1. What products are suitable for paid promotion?
Products with their own traffic (select and test products); Products with good internal strength (main pictures, details, etc.);
Products with basic evaluation and sales (key to conversion);
Medium and large sellers can ignore the above three points and promote new products and potential hot-selling products according to their own marketing strategies;
2. Make an estimated cost and input-output ratio
4. Promotional activities and marketing panels
Preheating period performance estimated data
Coupon collection/usage, whether it is set according to the price range, whether it is set in a step-by-step manner, whether the decoration and main picture are reasonably designed + transparent guidance
Free shipping and more discounts for more pieces
5. Service panel
Inquiry rate
Response rate
Conversion rate
Guidance
Customer service is the key to GMV