If there is no conversion in the AliExpress store, the seller must find the reason. In some cases, the store has traffic but no conversion. Other cases are added to the shopping cart, but no purchase. So why does AliExpress have collections and add to cart but no conversion? Let’s analyze it in detail!
The factors that affect the conversion rate are two-fold: hard factors are also decisive factors.
1. Price.
Although price is not a decisive factor in transaction conversion rate, it must account for a large proportion, which is a very important indicator. If there is no certain well-known brand, the price level will directly affect the conversion rate.
How to price: First, according to the market positioning of the product, analyze the audience’s ability and consumption habits, and then combine the competitor’s price and the cost of the product.
So how to layout the store and set prices in stages?
1. For drainage products, the price should be low to attract traffic and increase conversion rate.
2. For the main push model, the price is slightly higher to maintain a reasonable profit, which is the main source of profit for the store.
3. Some new products and products with high positioning and obvious differences from competitors have low market assimilation and can be priced higher.
4. Discount pricing activities required by the platform.
2. Traffic and sales.
The premise of AliExpress product transactions is traffic, and product conversion rate and sales complement each other. The better the product sales, the higher the conversion rate.
How to increase the sales of new products and thus increase the conversion rate?
1. Through-train promotion is the most direct, effective and accurate marketing tool.
The highest intensity of exposure can be obtained through through-train. However, the product has limited sales and good reviews in the early stage, and the sales popularity is weak. It cannot gain effective trust from customers, and the initial conversion rate is relatively low. So, how to increase the conversion rate of the store while obtaining high exposure and maximize the value of traffic?
Word selection: Focus on precise words, supplemented by the use of large words at low prices, and capture as much precise traffic as possible.
Main picture: Display the product theme concisely and clearly according to the platform requirements, and be good at eliminating the “insincere traffic” of the product theme. Store activities are coordinated and matched with related marketing activities.
2. Platform activities are coordinated with store activities.
While displaying platform activities, cooperate with store activities to drive the sales of other products in the store.
3. Related marketing.
Related marketing position: The insertion position of related modules is determined according to different products. Products with high conversion rates can be placed at the bottom of the product description page, and products with low conversion rates can be placed in front.
The form of related modules: Try to customize related modules through PS slices in the form of related modules, and display the store’s discount information and the discounted price of the product at the same time.
Generally speaking, if AliExpress has collection and purchase but no conversion, it may be that there are problems with the product price, sales volume, evaluation and store rating, so the buyer has not made up his mind to buy.