It is crucial to give your Wish store a good name. It can show your strength to a certain extent and make your store stand out from the crowd. In addition, from the perspective of market branding and SEO, giving the store an appropriate name will achieve twice the result with half the effort.
Here are six suggestions on how to give your Wish store an impressive name:
1. Keep it simple
Why do you want a short name? Because short names are easy for consumers to remember and can be blurted out without thinking. After consumers see the homepage of your store, they don’t need to spend too much time on it. It’s a bit difficult to come up with a name. Try to use a combination of different words. Two rhyming words will leave a deep impression; create a new word or combine an old word together. The names of famous websites such as Google, eBay and Skype are recognizable at a glance, even if they don’t have any practical meaning.
Use words with personal meaning. It can be the nickname of an important person in your life, the name of your pet, or you can name your store after yourself. A personalized name can help you distinguish your wish store from other stores, thus taking it to a higher level.
2. Be different
Before you name your store, do some market research, find out the names your direct competitors are using, and then try to give your store a completely different name. The key to naming is to reflect the market positioning of your products, tell people what you sell, and avoid sounding too similar to your competitors’ names. For example, if you are selling electronics, your competitors may use names related to “electronics”, “technology”, or “future”, so avoid using names similar to these words. Think of a different name so that people can see it right away.
3. Don’t get sued for the name of your wish store.
Don’t get sued or even go to jail for the name of your store. To make sure you can legally use any company name you think of, you can check with the US Patent and Trademark Office to see if the store name you create is available. The US Patent and Trademark Office has a free database that you can check, so if you are in any state in the United States, or in any country in the world, you can apply for a trademark. In Canada, you can check the website of the Canadian Intellectual Property Office to see if the store name is legally used.