The first day of the Canton Fair is a very important day for exhibitors. There are many things that exhibitors need to do on that day. Let’s take a closer look at what exhibitors should do on the first day of the Canton Fair.
1. Buyers will enter the exhibition about half an hour later than exhibitors on the first day of the exhibition. Exhibitors should make full use of this half-hour time difference. After arriving at the booth, the first division of labor will be carried out to check the condition of the exhibits, booth hygiene, placement of supplies and materials, distribution of fruit snacks and water, etc. Customers are welcome to come for discussion at any time.
2. Exhibitors should maintain a positive mental outlook and treat every new and old customer who enters the booth with care, professionalism and enthusiasm, and do not despise any seemingly “ordinary” user. As we all know, everything has two sides. Exhibitors bring detailed information and counterparts to the booth, and will think that they are A customer category. Then the exhibitor’s competitors are likely to think so, so the competition has intensified. And some users who look “ordinary” may ignore it, and competitors will also ignore it.
3. According to the feedback from on-site customers, correct the position of the exhibits in time. When exhibitors are exhibiting, we may often think that new products or old products are more eye-catching, but in fact, customers of similar products ask more. In this case, exhibitors should correct the location of the exhibition in time, so that customers can ask more in a conspicuous position, so that customers can see at a glance that they are attracted.
4. Reasonable arrangement and configuration of personnel. If we see many people entering the booth, but few people enter the booth, we should send a salesperson with courage to communicate with the conference as BD (business development) to the channel to chat with customers and guide customers to each booth. If there are too many customers in our booth and the on-site sales staff cannot receive them, they should focus on receiving customers and try not to let customers wait for a long time or leave.
5. Take customer pictures, business cards and record book information in time to avoid loss, and it is also convenient to track customer social networks at any time to inquire about relevant matters discussed at the exhibition.
6. Old customers and new customers who have a good chat remember to eat, drink, have lunch, and see the factory. In addition to being at the exhibition site, they should also find more time to communicate with customers. You can also discuss several invitations at the booth for in-depth communication.
7. Pay close attention to the situation of competitors. This work should be done at the exhibition. Everyone should know which of their peers are coming to the exhibition, what products they are mainly promoting this year, what new products they have, etc. On the first day, when customers mention the situation of competitors, everyone is very clear and will not be too passive.
8. Make full use of social networks. When customers come to the exhibitor’s booth, remember to arrange personnel to take pictures, do not take pictures of customers’ faces, take some pictures, do not expose customer information, and then send them to the company and their own social networks to attract more customers.
9. Make full use of the best principle of on-site communication and trust, and urge new and old customers to place orders. In particular, some customers bring real orders to the exhibition, and we must seize the opportunity.
The first day of the Canton Fair is crucial for exhibitors. On this day, exhibitors need to make full use of the time difference, carefully prepare the booth and warmly entertain customers. By timely adjusting the location of exhibits, reasonably allocating personnel, and paying attention to the dynamics of competitors, exhibitors can better promote business development.
In addition, using social networks to spread exhibition information and actively follow up customer relationships is also an important step for exhibitors. Solid implementation of these strategies will help exhibitors succeed in the Canton Fair.