How to successfully hold the Canton Fair online live broadcast mainly depends on adequate preparation and careful planning. To complete a satisfactory “live broadcast selling”, the following aspects should be considered.
[1] Building a live broadcast room
In fact, the live broadcast room represents the image of the company. If the live broadcast room is very simple, it will not attract customers, and there will definitely be few people watching, which will not achieve the effect of promoting the company and may also give people an unreliable stereotype. Therefore, it is essential to build a “professional and reliable” live broadcast room.
First, you need to choose a stable network. The stability of the network is very important. If the screen suddenly freezes or the live broadcast is disconnected, not only will the live broadcast be embarrassing, but the customers watching the live broadcast will also feel embarrassed. In order to prevent this from happening, a reliable network should also be equipped when building the live broadcast room.
Preparation and debugging of lighting. For the same product, the effect of adding lights and not adding lights is the same as the effect of the original picture and the effect of beauty. Since both can be beauty-enhanced, who would choose the original picture?
Choose a suitable microphone and adjust the microphone sound in advance.
If there is no one in the company who understands this field, you can also choose professional personnel or teams to build it. This can achieve twice the result with half the effort.
[2] Selection of live broadcast personnel
First, do not have too many live broadcast personnel. Generally speaking, two people are just right. Too many people will be too noisy and affect the user’s impulse to consult. If there are too few people, they may lose sight of one thing while focusing on another, so two people are just right for live broadcast.
Second, the live broadcast personnel need to have sufficient understanding of the product and have certain communication skills to prevent users from asking questions during consultation. It is best to have a certain sense of humor and better interactive skills to prevent awkward chatting during the live broadcast. Before the live broadcast, participants need to practice several times in advance to find a tacit understanding and prevent unnecessary mistakes.
Finally, participants in the live broadcast should dress appropriately and not too casually. Although it is an online live broadcast and there is no need to greet each other at close range, you should not be careless.
[3] Live broadcast topic
The topic of the live broadcast is generally the introduction of the product, which can be described based on the product function. It is necessary to highlight the advantages of your own product and the advantages of the company itself.
When the live broadcast time is too long, you can cross-interact with the audience, design a lucky draw or other welfare stage, and increase the initiative and stay time of users.
[4] Promotion
You can make a live broadcast announcement in advance on the official website or other third-party platforms. Whoever can attract more traffic will be more successful.
The key to successfully hosting the Canton Fair online live broadcast is full preparation and careful planning. Building a professional and reliable live broadcast room, selecting suitable live broadcast personnel, planning attractive live broadcast topics, and promoting live broadcast announcements in advance are important steps to achieve satisfactory “live broadcast sales”. Only with comprehensive preparation can you successfully attract audience participation.