Preparing for the Canton Fair requires attention to many aspects, from booth design to product display, all need careful preparation. Therefore, how to prepare for the exhibition and win more customers has become a must-learn course for beginners. Here are some aspects to pay attention to in preparing for the Canton Fair:
1. Notify customers
If you go to the exhibition, you must tell all the customers you have contacted, including: exhibition hall booth, phone number, exhibition time, goods, hotel, preferential policies, etc., to reflect your own characteristics and advantages.
At the exhibition, when you meet foreign investors, you may feel nervous. When you are nervous, you will forget everything and prepare product knowledge in advance. This is very important, the contents are as follows:
a. Commodity price, highlight the quality and cost performance of the product;
b. Customers may ask you questions about your products;
c. Familiarize yourself with your product parameters in advance;
d. Factors affecting commodity prices, understand the price of raw materials, and understand price trends;
e. Print some product information, certificates, quality inspection reports, etc.;
f. Professional vocabulary, especially other names of your products, don’t miss customers because you don’t know another name of the product.
2. Make good use of electronic devices
a. Download business card scanning software. Most software is not easy to use, but after scanning the business card, it can be directly converted into the address book storage format and stored in the mobile phone;
b. Install useful software, such as whatsapp, viber, kakaotalk, line, etc. These software can make you become friends with customers and facilitate future contact;
c. Store the contact information of customers who are willing to participate in the Canton Fair in advance and open global communication services. If the customer does not show up, you can communicate directly by phone to avoid missing important customers;
d. Clean up the storage space of your mobile phone in advance, because space is needed to store new photos.
e. Take photos in advance, the manufacturer’s production pictures, the working environment, in addition, you can also record the production links of the factory, and then you can introduce them directly to the customer.
f. Download a network disk and store some important pictures in the network disk, or when the mobile phone memory is not enough at that time, you can back up the pictures with the customer to the cloud disk.
3. Display your company’s products and contact numbers in a prominent position at the exhibition
Many customers may come to China for the first time, or have come before, but they are very excited every time. We want to invite customers to take pictures together. Customers will take some pictures to their personal blogs or Weibo, so that your company’s display will also be displayed with the customer’s sharing. This is a good time for everyone to expand customers!
In addition, use the QR code well. You should generate a QR code for the company website or your own contact information. If you have a mobile phone, it is convenient for customers to scan the code, or make it self-adhesive, so that you can paste it when the time comes.
4. Prepare a record book, stapler, laptop, etc.
The record book is used to record every concern of the customer. Don’t be too stingy. Leave two pages for each customer. When talking to customers, it is conducive to their follow-up.
A stapler or a puncher can put a lot of information together, and will not put the information of this customer on another customer, so as to avoid contacting the wrong person in the future, but it does not respect the customer.
5. Be single-minded, treat customers without greed and perfection, and do not be greedy for perfection
Many companies may not send many people. Sometimes there are always no customers to visit, and sometimes customers are too busy. At this time, they must be particularly active. At this time, do not try to entertain several customers together, so that you can’t grasp any of them. It is recommended to focus on each customer. If there is a new visitor, you can give him a sample first, let him browse first, tell him the reason, and let him wait for a while.
Preparing for the Canton Fair requires full preparation, and attention should be paid to details from booth design to product display. Notifying customers, using electronic devices, displaying products and contact information in a prominent position, and preparing necessary items are all aspects that must be paid attention to when preparing for the Canton Fair. Solid preparation and striving for more customer attention and cooperation are courses that beginners must learn.