Pre-show staff training is an important part of ensuring that exhibitors can fully display their company’s products and communicate effectively with customers during the exhibition. The following are several important aspects of pre-show staff training at the Canton Fair:
New product and main product training: Exhibitors need to fully understand the characteristics, functions and advantages of the company’s latest and main products. Everyone should be able to clearly show these products to customers and provide professional answers and suggestions for customer needs to enhance customer recognition and interest.
Training and sharing of local and related markets: Exhibitors need to understand the local market and related market conditions. Understanding local customer needs, preferences and competitors can help them better adjust marketing strategies and improve sales results.
Current affairs and product trend training: Exhibitors need to understand the latest trends and product trends in the current field, including information on emerging products and technology developments in the market. This helps them better grasp market trends and provide customers with accurate advice and solutions.
Scenario simulation training: Train exhibitors’ adaptability and communication skills based on simulated scenarios. For example, simulate specific communication scenarios with customers to allow exhibitors to experience real exhibition situations in a simulated environment, thereby improving their ability to respond to emergencies and deal with customer problems.
Business etiquette training: Business etiquette training is conducted according to customers from different countries and regions. Exhibitors should understand the cultural customs and etiquette requirements of different regions, how to wave correctly, apply names, display business cards, etc., to improve the professional image of business personnel.
For example, bypassing the religious taboos of customers, according to the tips for attracting foreign businessmen in different regions, using common words that can be expressed in local languages such as Spanish, Portuguese, Russian, Arabic, Thai, etc., such as “hello” and “thank you…”
Preparation in advance with customer relationship management:
a. Conduct in-depth analysis and record the information of existing cooperative customers in the industry, including customers’ historical orders, preferences, contact information, etc., to prevent repeated price or service conflicts during the exhibition.
b. For best-selling products in the exhibition area, prepare detailed product introduction copy in advance, prepare display pictures and video materials, and ensure that the exhibition site can attract the attention of target customers.
c. Collect and prepare common questions and efficient and standardized answers, establish a standard question and answer database, facilitate rapid response to customer inquiries, and improve service efficiency.
d. Ensure that exhibitors have a deep understanding of the company’s customer relationship management process and customer service standards, ensure that customer affairs can be handled in accordance with the required process, and maintain good communication and relationship with customers.
Through the above comprehensive training, exhibitors will be able to fully understand the company’s products, grasp industry trends, improve their professional quality, show higher confidence and professional ability during the exhibition, and communicate and cooperate effectively with customers.