Time management is a very important issue for exhibitors at foreign trade exhibitions. The main purpose of each exhibitor is to reach as many customers as possible during the limited exhibition period and obtain more abundant business opportunities. Let’s take a look at how to become a time management master at the Canton Fair?
Time management secrets: identify true and false customers with wisdom
Low-quality customers and invalid customers are the culprits of wasting exhibition time. If we cannot effectively distinguish and treat them carefully, we may even fall into the risk of fraud. Therefore, we must master some skills to understand the quality and willingness of customers and track them according to the best treatment.
1. Observe customer ID
After the customer enters the exhibition area, we can take this opportunity to observe the customer’s ID, such as passport, ID card, etc. Observing the ID can determine whether the customer’s identity and national household registration are true, thereby reducing the chance of encountering “fake customers”.
2. Pay attention to the customer’s inquiry content
When communicating with customers, you can pay attention to the customer’s inquiry content. Customers who really have transaction intentions will pay attention to many details of cooperation, and their inquiries are very practical, such as asking about the specifications, prices, and delivery period of the goods. On the contrary, if the customer’s inquiries are vague and general, they are likely to be low-quality or invalid customers.
3. Ask about customer needs
Take the initiative to attack, and sometimes you will get unexpected results. You can take the initiative to ask about the customer’s needs and describe your needs in detail. Users with a certain purchase trend are likely to be high-quality customers. If it is difficult for the customer to describe himself clearly and is evasive, it can be seen that he does not need to really buy, nor does he need to waste time with him.
4. Pay attention to the customer’s behavior
When users visit the exhibition, you can pay attention to the customer’s behavior. If the customer is very active, takes the initiative to ask about product information, and communicates in depth with the exhibition sales, it shows that he has a high willingness to trade. If the customer is more frustrated and passive, unwilling to communicate or lacks interest in the product, these customers may be a cursory exhibition and will not stay in front of our booth for too long.
Time management is crucial for exhibitors at foreign trade exhibitions. Learn how to gain insight into customer quality and intentions, from observing ID cards to paying attention to customer behavior, these time management tips will help you become a time management master at the Canton Fair.