People involved in the exhibition of plastics and non-woven fabrics said:
The first step is to do a good job of market research and recommend the right market to enterprises. For example, the industrial foundation of emerging markets in Africa is weak, many countries do not have industrial manufacturing capabilities, and all equipment relies on imports. For example, in Kenya, we strongly recommend equipment companies when recruiting exhibitors.
The second step is to provide pre-exhibition training or pre-exhibition guidance to enterprises. Many companies have participated in exhibitions for many years, but they are still not professional. They have not seized the opportunity of pre-exhibition promotion, did not appear at the exhibition with a professional attitude, and did not follow up in time after the exhibition. For example, many exhibitions are attended by business owners alone. He does not understand English, so he temporarily hires an interpreter, collects business cards and takes them back to find someone to follow up. This is contrary to the essence of the exhibition.
The exhibition provides a platform for people to communicate with each other. The advantage lies in the direct communication of emotions and the follow-up and emotional continuation in the later stage. There are also some foreign trade bosses and foreign trade staff who wear shorts and slippers to participate in the exhibition, play with mobile phones and watch TV on site. The attitude and professionalism of the exhibition do not meet the basic requirements of an audience for the business image of the exhibitors. As a result, the companies will come back and say that the effect is not good, but the same exhibition, the same product, the effect will vary greatly. How to make more companies get the maximum return through exhibitions, the pre-training guidance of the exhibition organizer should realize the “education” and guidance function of an industry.
Step 3, consider the comfort of the exhibitors. Exhibition is also a business experience, and the service industry pays attention to feeling. An exhibition provides exhibitors with in-depth services in details and the service is of high quality, and the brand value highlighted by the exhibition can be highlighted.